Perfect planning: top tips for successful email campaigns

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We know that email marketing has the potential to work wonders, but is your campaign planning holding you back? A successful email campaign is more than just hitting send.

When starting a new campaign, you need to think of all the eventualities. You need goals, metrics, funnels, targeting, copy and graphics to name just a few. What you really need is a strategy, a defined plan and a roadmap to realising it.

In this session, Adam O’Riley and Louise Heath from Sense will be taking you through the individual stages of their email marketing planning model. They’ll be walking participants through the strategy for their latest campaign which achieved a 26% open rate and resulted in an extra 43,000 people signing up to their summer school, a huge leap from the 7,000 signups of the previous year.
They’ll be discussing, among other things:

• What made the campaign a success?
• The strategic thinking and scenario planning that helped them
• How to keep your email campaigns on track from beginning to end
• Their campaign results

• The tops tips from their learnings and key takeaways

Who is this session for?

• Those with a mid-level understanding of technology:
  • Mid-level – This session is more about strategy than technology. We recommend that you have an understanding of email marketing platforms but also a good understanding of marketing strategy and planning, although you by no means need to be an expert!
• Small (£10-100K income) to Major (£10-100M income) sized charities
• Those working in Manager, Head of, Director or Consultant job roles