Building a digital community: People-first fundraising

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People are integral to embedding digital into your organisation, its processes, and its operations. To build an effective digital strategy you must be people-driven. And this goes for your fundraising strategy also. Community fundraising has seen an exponential rise as a result of the lockdown, with charities tapping into their pool of people who are ready and willing to help in more ways than just donating.

Lockdown showed us that the most creative and powerful tools in a charity’s arsenal was their community, and the key to unlocking that potential was digital communication.

This seminar will unpack how All We Can, the international development and emergency relief NGO, embedded a digital fundraising strategy focused on people and how embracing a digital culture enabled the charity to develop new digital fundraising opportunities and record levels of online income during lockdown.