(Digital) Fundraising favours the bold

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As a small organisation, the sudden lockdown had a big impact on fundraising plans at Become. They were left with three choices. Give up, do nothing or do something. They chose to do something. They evaluated internal processes, adapted to a digital way of thinking and, and within weeks of lockdown, rolled out #BecomePlayers. Their digital fundraising product asked audience members to utilise their time at home to dive into the world of gaming and raise money while they do it.

Gamers could choose to raise funds over different marathon lengths (6, 12 and 24 hours) and had specific fundraising targets to hit depending on their choice. Once selected, marathoners would set their page up on JustGiving and tap into Become resources to engage their own communities and networks using #BecomePlayers.

In this session you’ll be joined by Director of Fundraising & Engagement at Become, Davinia Batley to explore the team culture and approaches that helped them to quickly adapt and launch a brand new fundraising initiative, what they achieved and learned through the process, and how a new digital mentality will shape their fundraising going forward.