Meeting fundraising uncertainty with digital agility

Charities take comfort from the reliable income of big events on the challenge calendar. They put incredible amounts of energy into developing new ways to recruit, to support and to promote to the fundraisers who sign up through these events in their thousands; honing practices and improving workflows as they go.

Covid-19 has pulled the carpet out from underneath many fundraisers and comms experts, forcing them to think (and act) on the spot. At Sarcoma UK, they have put the emphasis on the "digital" part of their fundraising and making it the focus of different teams to carve a path through uncertainty. By encouraging openness and creativity, and taking advantage of the tools of remote working, they found new paths to connect with supporters and colleagues.

In this session, Emma and Enda join us to present some case studies from embracing the unexpected potential of a community of embroidery artists on Instagram to leading a national fundraising campaign involving 20 smaller charities.

Helpful resources from the session:

• Stacey Jones on Instagram
• 20 for 20 Challenge:
• Facebook, Instagram and Google Ads tool
• Team Sarcoma: Community (Facebook page for community fundraisers)