Who did you last donate to?

Session sponsored by Enthuse

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More than a third (37%) of donors cannot remember the name of the charity they most recently gave to online. This shoots up to 56% among Gen Z. Charities with similar names and causes are often confused with one another. In fact, the average person can only remember the name of 9 charities.

While digital fundraising is accelerating, giving online can feel intangible and we are entering an era of ‘Give and Forget’. If donors can’t remember your brand, they are highly unlikely to convert to repeat givers, major donors or lifelong champions. Your brand becomes even more fragmented when it’s applied to the community or corporate fundraising.

Using insights from their recent Donor Pulse study, Enthuse this session will provide you with an action plan for making your cause memorable and distinct online.