Working backwards to move forwards: User centric fundraising design

Session from Headline Sponsors AWS

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UK charities face a shortfall of more than £12bn* this year because of coronavirus and the national lockdown. With a complete freeze on in-person fundraising, organisations are re-thinking their engagement and delivery models to operate virtually.

Finding ways to diversify income using data and digital experiences has become an imperative, demanding more focus on the donor. While there’s no one size fits all fix for this, adopting a process that works backwards from your supporters helps you better understand their challenges, and keeps you focused and obsessed about their needs.

In this session, experts from AWS join us to walk through the “working backwards” process and how other charities are adapting to digital fundraising design models that make better use of their data assets and sustain their missions.

*Source; National Council for Voluntary Organisations, the Institute of Fundraising and the Charity Finance Group