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Where does charity money go?
In this video, we discuss the importance of trust in charity funding, introducing our new series of videos exploring the all-important question, “Where does charity money go?”
How charities spend their funds is key to making an impact and building the trust that is needed to keep services going. When controversy strikes, public trust can deteriorate – but when charities are impactful and clear about their spending, trust blooms.
To find out more about the ideas in this video, check out:
Follow-up questions for CAI
How can charities transparently report their spending to build trust?What strategies improve public trust during charity funding controversies?How does clear financial communication impact charity service sustainability?What role does effective fundraising play in enhancing charity impact?How can reimagining services optimize the use of charity funds?
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