Constituent Experience is King

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Today’s digital-first constituents have high expectations. They want to feel connected to your mission and be able to easily stay engaged on their terms. Nonprofits must have strategies, including a digital strategy, to build lasting relationships with constituents and deliver connected, personalised, relevant experiences with them. Learn through this interactive walkthrough of a constituent’s journey how you can drive greater engagement with your supporters and show them how they’re personally making an impact using the channels they prefer to engage on.

Key Takeaways:

• Create lifelong relationships with supporters who feel connected with your organisation
• Gain an understanding of unknown audiences and convert them to known supporters
• The power of journeys to become acquainted with and nurture potential supporters
• The role of Artificial Intelligence in creating great experience
• Report externally on how your supporters are contributing to mission success

Helpful resources:

• Nonprofit Trends Report
• Nonprofit Digital Marketing Self Assessment
• Mission Digital: Constituent Engagement for the Future
• The Global Online Fundraising Scorecard