Maximising Your Data in a Post Pandemic World

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2020 sent shockwaves through nearly every industry. But with many charities relying on supporter donations to stay afloat, the third sector has felt the impact of COVID-19 more than most. Despite these challenges, the pandemic has provided an opportunity for charities to pause and reflect in order to cement or even accelerate their strategic direction.

In this session, Stuart Watt, Senior Commercial Director at Loqate, will talk us through the importance of data and user experience in building relationships with supporters and ultimately maximising fundraising at this critical time. You’ll discover:

• How the pandemic has impacted supporter behaviour and how you can survive in this changed landscape
• Ways to boost your online donation conversions and create a fast, frictionless experience for supporters
• Tips for maximising data quality to enhance marketing efforts and increase regular giving
• How to access Loqate’s benchmarking report to see how you compare to other charities