Fine-Tune Your Fundraising With End-of-Year Fundraising Toolkit

“Despite the disruption to “normal” fundraising activities throughout the past six months, there are strong indicators that supporters will be just as generous, if not more so, as they were last December. By using the practical advice set out in the End-Of-Year Toolkit, charities will be able to make sure that they’re prepared for every opportunity that 2020 has left to offer. Plus, if done right, a great winter appeal or Christmas campaign can bring supporters even closer to a cause, helping charities to solidify their relationships and start 2021 in an even stronger position.”

 

- Casper Harratt, Director of Marketing at Blackbaud Europe

From cleaning up your database, telling your story, embracing a multichannel mindset and setting out a stewardship journey – the toolkit covers content for those who are new to creating end-of-year campaigns and those who have been working across the third sector for years. It also shares suggestions of how charities can embrace the digital landscape to integrate virtual channels into this year’s activities.