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How to name your charity
11 Aug 2025by Charity Digital
In this video, we explore the factors that make a great charity name
They should be internet-friendly, and work in all types of communications, they should not include the charity founders’ names, reference the UK, or be able to be shortened or misspelled – according to a report by nfpResearch.
Clearly, there are a lot of factors that go into making a charity name good or bad. But what are the steps to making a good one?
In this video we provide all the advice you’ll need.
Resources:
Follow-up questions for CAI
How can charity names be optimized for internet and digital communications?What ethical considerations should influence the naming of a charity?How does avoiding founders’ names impact charity brand recognition?What strategies prevent charity names from being easily misspelled or shortened?How can charity names support effective fundraising and stakeholder trust?
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