British Red Cross and Help Musicians are the first charities to benefit from video platform’s in-app donation stickers.
Video sharing platform TikTok has created donation stickers to help users raise funds for charity.
The in-app donation feature gives content creators the option to embed clickable fundraising buttons into videos. When clicked viewers are taken to a window where they can donate within the platform’s app.
Users will also be able to track donations in-app, displaying the largest contributors and the top videos that have driven fundraising.
“Our community on TikTok surprises us every day with their creative, uplifting spirit through this crisis and we hope they’ll join us in helping those in need,” said Rich Waterworth, TikTok General Manager UK.
“We chose the British Red Cross and Help Musicians as our initial launch beneficiaries – as charities on the frontline of the coronavirus response – where we know this funding will deliver meaningful support for communities that have been hugely impacted by this crisis.”
TikTok has pledged to match donations made through the stickers until 27 May. All proceeds will go towards participating charities.
Paul Amadi, Chief Supporter Officer at the British Red Cross said: “This opportunity will help the British Red Cross raise vital funds to continue our work, supporting the most vulnerable people during this crisis.
“From handwashing dance moves to showcasing our people working on the frontline, the British Red Cross has been using the TikTok platform to lift the nation’s spirits and share vital information about the virus.”
Help Musicians CEO James Ainscough, added: “We’re incredibly grateful to be supported by TikTok through this brilliant new feature.”