TikTok creates fundraising stickers

Video sharing platform TikTok has created donation stickers to help users raise funds for charity.

The in-app donation feature gives content creators the option to embed clickable fundraising buttons into videos. When clicked viewers are taken to a window where they can donate within the platform’s app.

The first charities with dedicated donation stickers are The British Red Cross and Help Musicians.

The stickers have been created using fundraising platform Tiltify and only users aged 18 or over will be able to donate.

Users will also be able to track donations in-app, displaying the largest contributors and the top videos that have driven fundraising.

“Our community on TikTok surprises us every day with their creative, uplifting spirit through this crisis and we hope they’ll join us in helping those in need,” said Rich Waterworth, TikTok General Manager UK.

“We chose the British Red Cross and Help Musicians as our initial launch beneficiaries – as charities on the frontline of the coronavirus response – where we know this funding will deliver meaningful support for communities that have been hugely impacted by this crisis.”