Creating interactive fundraising content

 

Digital tools for interactive fundraising content

Interactive content comes in all shapes and forms. Charities don’t have to create full-blown chatbots or AI features to engage. Creating that two-way street is easy. Many charities are already showing off ideas for interactive fundraising.

 

Digital tools come handy. These tools help by guiding charities through fillable templates. Ready-made templates are great for those who want to launch quizzes, virtual races, and more.

 

Our tips and tricks of the trade are:

 

 

1. Using quizzes and forms to engage and collect fundraising information

Quizzes offer an opportunity to directly engage with your audience. Posed in the right way, these questions help charities understand who might be willing to donate and under what circumstances.

 

Quizzes can be created using digital templates. Typeform is free for charities. The platform offers all different types of forms, including options for surveys, applications, donations, quizzes, and sponsorship. The content can be shared on websites and social media, to complement fundraising activities.

 

 

2. Launching interactive calculators show impact

Part of the fundraising journey is understanding the impact of donations.

 

Interactive calculators can simulate what an individual donation might look like. The personalised output can motivate fundraising and works well when shared on social media sites. The digital widgets from Content Tools, Calconic, and Interactive Calculator can be created at low cost.

 

Reuse Network uses an interactive calculator that lets audiences know how their donation will make an impact. For every item donated, the calculator shows how many families could be helped. Best of all, the calculator spits out savings in both pounds and CO2. emissions. Some of the best interactive calculators we’ve seen include those from SolarAid, WWF, and Carbon Footprint

 

Remember, at the end of each computation, ask for a donation.

 

 

3. Getting yourself on the interactive map

Interactive maps have the ability to mesh together geography, graphics, and content. Audiences engage by clicking on map regions or investigating where content has been placed.

 

MapMe is a digital tool for charities to create interactive maps. Designed for beginners, the platform takes away the stress of coding. No coding experience is needed to create an interactive map.

 

Charities also don’t have to create their own interactive maps. Being part of one can boost fundraising. Donors can find charities based on location. CharityJob’s Interactive Aid Map is a great example of how registered charities can be found by potential donors.

 

 

4. Using video to generate hype and fundraising excitement

Live streaming and videos engage audiences and motivate fundraising.

 

Getting the most out of live streaming means using social media. All of the major social media platforms offer live streaming. Facebook Live, Instagram Stories, and Twitter have live video features.

 

Charities and their supporters are using videos to drum up excitement and funds. #WithMe was a live event raising funds for NHS Charities Together. The four-hour long event was hosted on YouTube live, creating a sense of urgency.

 

YouTube celebrities, dubbed The Creators, shared tips and tricks to keeping spirits up during lockdown. During the virtual video event, audience members were encouraged to donate. A link was posted in the chat and video bios.

 

 

Don’t forget to show off on social media

With your interactive fundraising content underway, don’t forget to show off.

 

Make sure that marketing and communications teams, post links to your interactive content on social media. Remember to ask audiences to share their interactive fundraising results. Both of these things will help to drive engagement and get your message out there.