Digital Fundraising Summit 2024
09:30 - 17:00
Online
The future of fundraising
Calling all charity sector employees - Charity Digital’s Annual Digital Fundraising Summit is back!
For the sixth year in a row, we are bringing back an action-packed event of Digital Fundraising insights from across the charity and tech sectors. The new and revamped Digital Fundraising Summit 2024 is a free, one-day, online event, with informative webinars and interactive workshops, and plenty of time for networking!
The Digital Fundraising Summit 2024 will offer charities a chance to consolidate those fundamental elements of fundraising, while discovering opportunities to innovate and develop for the future. We will explore fundraising trends and fads, and how to spot the difference; examine the impact of AI and where it can help with fundraising; investigate how we can make fundraising more accessible for donors; and much, much more.
Is this summit for me?
The summit will be particularly beneficial if you have a fundraising, marketing, communications, or a digital innovation role. We will have sessions for all seniority levels.
Previous job titles include:
- Senior Partnerships Manager
- Head of Marketing
- Digital Marketing Officer
- Giving and Engagement Manager
- Project Assistant
- Digital Lead
- Fundraising and Engagement Lead
- Regular Giving Manager
- Head of Commercial Development
- Senior Digital and Social Media Officer
- Chief Executive Officer
- Head of Education and Training
- Community Fundraising Coordinator
Highlights from the Digital Fundraising Summit 2023
In November 2023, the Digital Fundraising Summit 2023 addressed the future of fundraising" and informed attendees on emerging digital fundraising ideas empowered charities to try new things.
The event comprised of eight sessions and workshops, with 15 speakers and hosts - with the overall event experience rating reaching 4/5 stars and an NPS rating of +37.
The event hosted speakers from Alzheimer’s Research UK, CAST. Charity Excellence Framework, CAF and Greater Change to name but a few.
Questions? Email events@charitydigital.org.uk and a member of the Charity Digital Events Team will get back to you.
Work at a charity and want to speak at this event?
We’d love to hear from you! Contact the Events team with your pitch.
Featured SpeakersView All
Jonathan Chevallier
Kwesi Afful
Vicky Reeves
John Ward
Ashley Hickman
Christina Macchiarola
Vinita Srivastava
Adam Stanier
Jess Burden
Victoria Read
Angela Richmond
Sadie Jones
Jonathan Bird
Eoghan Beecher
Lorna Poultney
Amy Ross
Rachel Collinson
Featured Speakers
Jonathan Chevallier
Kwesi Afful
Vicky Reeves
John Ward
Ashley Hickman
Christina Macchiarola
Vinita Srivastava
Adam Stanier
Jess Burden
Victoria Read
Angela Richmond
Sadie Jones
Jonathan Bird
Eoghan Beecher
Lorna Poultney
Amy Ross
Rachel Collinson
Digital Fundraising Summit 2024 Headline Sponsor
Digital Fundraising Summit 2024 Sponsors
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2024 Agenda
🔶9.00am - 9.35am - Welcome - Jonathan Chevallier, CEO at Charity Digital
Welcome to the day!
🔶9.35am -10.10am - KeyNote Session - Salesforce
🔶4.05pm - 4.15pm - Wrap-up, Jonathan Chevallier, CEO at Charity Digital
Stream One
🔶10.15am - 10.55am - A spotter’s guide to fundraising fads (specialising in Crowdfunding) - Sadie Jones, CEO at She Beasts
Sadie will explore fundraising fads over the last few years and what future trends might look like, and, crucially, how charities can best respond.
🔶11:00am - 11:40am - Social media fundraising and donating - Rachel Collinson, Fundraising Consultant and Whisperer
🔶11.45am - 12.45pm - Panel Discussion, sponsored by goDonate - How to simplify donor journeys with Vicky Reeves, Managing Director at goDonate, Ashley Hickman, Head of Supporter Experience at Scope, Kwesi Afful, Executive Director of Digital and Marketing at Scope and John Ward, Digital Specialist at Battersea Dogs & Cats Home
Simplifying and improving online giving experiences can boost fundraising revenue by significant amounts. At a time when donors are more online than ever before, it is essential that charities provide a seamless experience to make donating easier for donors, matching the ease with which they shop, share, and socialise online. At a time when charity funds are uncertain, removing any potential barriers to giving is also crucial.
In this panel session, we will explore the difference that the right donor journeys can make to our fundraising and how charities can boost giving whilst meeting the needs of their supporters. Attendees will learn about the evolution of donor journeys, the factors they should take into account, and what donor journeys will look like in the future.
🔶1.35pm - 2.10pm - Harnessing AI for Fundraising: Trends and strategies for non-profit teams - Christina Macchiarola - Global Engagement and Content Lead, Tech for Social Impact at Microsoft
In the rapidly evolving landscape of nonprofit fundraising, staying ahead of the curve is crucial. Join us for an insightful session where we delve into the latest trends in fundraising and explore how artificial intelligence (AI) is transforming the way nonprofits engage with donors, optimize campaigns, and drive impact.
🔶 2.15pm - 3.15pm - Panel Discussion - The evolution of event fundraising - Adam Stanier, Co founder and COO at EMMA Live and Lorna Poultney, Special Events Lead at Parkinsons UK
Fundraising events are a vital revenue stream for charities, with both appetite for participation and income only growing. However, it is also an area that has seen a tremendous amount of change, as well as growth, with the rise and fall and rise again of virtual events, the post-pandemic return of physical events, and innovations in how we donate.
In this panel session, in partnership with Emma Live, we will discuss how fundraising has transformed and how events have changed with it. We will explore the past, present, and future of fundraising events, envisioning how charities can reduce complexity and save time, while identifying opportunities for innovation in the future.
🔶 3.20pm - 4.00pm - Trends in user journeys in 2025 - Angela Richmond, Research & Insight Specialist at Redfox Research
Angela will explore some of the key trends we can expect to see in donor and supporter journeys in 2025, and share advice on building in the perspective of both current and future supporters as you design journeys.
Stream Two
🔶10.15am - 10.55am - Digital Marketing Fundraising Trends
🔶 11am - 11.40am - How to maximise fundraising opportunities - Jonathan Bird, Head of Client Services at Buffalo Fundraising Consultants
🔶 11.45am - 12.45pm - Panel Discussion - Gaming for good
🔶1.35pm - 2.10pm - Champion Your Cause: Maximising your impact through collaboration - Vinita Srivastava, Director of Strategic Partnerships at Public Interest Registry
Discover how strategic collaboration can unlock new fundraising opportunities and help your organization achieve its goals. Learn how to build a network of partners, engage stakeholders, and create impactful alliances that amplify your cause.
🔶 2.15pm - 3.15pm - Panel Discussion - How to protect and optimise social giving in 2025 - Victoria Read, Senior Customer Success Manager at Funraisin and Jess Burden, Virtual Fundraising Events Manager at British Red Cross
Social media has long been a critical tool for charities, helping them to raise awareness for their cause and expand their reach across the globe. It has also become an important revenue source for many organisations, helping them to make fundraising simple and accessible for their supporters, whether they’re using in-built donation tools for their own drive or sharing a wider campaign.
In this panel discussion, we share advice to help charities make the most of social giving. Panellists will discuss current social media trends, the tools that drive donations, and how social media feeds into their overall fundraising strategy.
🔶 3.20pm - 4.00pm - How to write a fundraising bid - Amy Ross, Senior Advisor, Impact Accelerator at Charities Aid Foundation
We are also delighted to be running a workshop outside of the main stream (by application only):
🔶 10.15am - 11.15am We’re losing ‘em! - Discovering why people don’t donate with Eoghan Beecher, Country Director at iRaiser
No online fundraising page converts at 100% and there will always be visitors to your donation funnel that don’t end up giving there and then. As fundraisers, our job is to understand why someone may not have given and understanding how we can increase conversions either immediately, or over a longer period. Using analysis of UX and traffic, we can understand where drop off points exist and what techniques the different categories of visitor will respond to.
This workshop is aimed with anyone who is involved with fundraising online, either through managing donation pages, or handling the inbound traffic and marketing campaigns.
To apply click here.
