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#BeMoreDigital Conference 2021

09:00 - 13:00

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Sign up now for access to the Event Hub, where you can find full agenda details, session information and build your itinerary.

 

When we held our second #BeMoreDigital Conference back in March of 2020, we were one of the lucky few who managed to host a physical event, held at Olympia London. Since then, things have changed rapidly for the charity sector. Charity operations, services and fundraising moved completely online almost overnight.

 

For our 2021 conference we’re going virtual. We want to support the sector as it continues to grow digitally and carry on our #BeMoreDigital conversations.

 

Since COVID-19 struck, we’ve held two virtual events- #BeMoreDigital Leadership day and #BeMoreDigital Fundraising day. However, our 2021 conference will be taking our virtual events in a new direction. We want to bring you more learnings, more stories and more impactful experiences so that you can feel equipped and confident with digital.

 

What to expect from our #BeMoreDigital conference 2021?

 

Our 2021 conference will be fully virtual and hosted on an online conferencing platform. The event will be split across three mornings, with the Tuesday and Thursday mornings covering sessions across our four streams: Digital fundraising, Digital Marketing, Digital Strategy and Digital Service Delivery & Operations.

Across the four streams, we’ll be covering topics such as:

  • Diversity and inclusion in the charity sector
  • Digital accessibility
  • Creating innovative fundraising campaigns
  • How charities are using data to further their impact
  • Digital strategy and culture
  • How charities are pivoting their services online
  • Much more!
The Wednesday morning will consist of two-hour, interactive workshops across our four main streams. If you’re interested in taking part in one, you can register your interest in the Event Hub when you sign up. Workshops have a limited number of spaces.

 

In total, we’ve got 20 fantastic sessions and workshops planned for you!

 

Sign up now to join us for an empowering day of learning for the charity sector. You’ll also be the first to hear about all the event announcements and updates, including more information on speakers, agenda and workshops.

 

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Featured Speakers View All


Thank you to our #BeMoreDigital platinum sponsor View All


Thank you to our #BeMoreDigital gold sponsors


Thank you to our #BeMoreDigital silver sponsor


Interested in sponsoring this event? Email sponsorship@charitydigital.org.uk for more information!

 

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Featured Speakers


Julie Bishop

Director
Law Centres Network

Danny Attias

Chief Digital & Information Officer
Anthony Nolan

Zoe Amar

Trustee
Zoe Amar Digital

Cub Llewelyn Davies

Charity Sector Lead
National Cyber Security Centre

Kirsty Alexander

Individual Giving and Legacies Manager
ShelterBox

Dean Gillespie

Digital and Data Manager
All We Can

Kellie Stewart

Head of Communications and Marketing
The Sick Children's Trust

Ellie Thompson

Disability Services and Social Media Coordinator
Diversity and Ability

Alex Barker

Advice and Information Officer
AbilityNet

Nana Crawford

Social Media Manager
British Red Cross

Helen Mee

Head of Charity Operations
The Clare Foundation

Hannah Page

Marketing & Communications Manager
The Association of Charitable Organisations

Chris Lewis

Co-Founder COO and Global Cancer Influencer
Your SimPal

Lilian Kamanzi Mugisha

Communications and Fundraising Manager
Amref Health Africa - Uganda

Rachel Erskine

Communications Manager
Amref Health Africa - UK

Chris Grant

Community Relationship Officer
AbilityNet

Alastair Fairley

Co-Founder & Joint Co-ordinator
HEART

Thank you to our #BeMoreDigital platinum sponsor


Thank you to our #BeMoreDigital gold sponsors


Thank you to our #BeMoreDigital silver sponsor


2nd March

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Themes: Digital Marketing and Digital Strategy

 

Sign up now for access to the Event Hub, where you can see full agenda details. We’ve still got more sessions to release, but here’s what’s confirmed so far:

 

Sign up now

 

 

Digital Marketing:

 

Best practices for digital storytelling

 

Rachel Erskine, Communications Manager at Amref Health Africa (UK) and Lillian Kamanzi Mugisha, Communications and Fundraising Manager at Amref Health Africa (Uganda)

 

Creating campaigns that accurately represent your mission and impact is vital. The processes, people and methods you use to digitally represent your story are key steps in the campaign planning process.

 

Telling digital stories can often be a challenge for charities. It can be easy to get lost in the noise. Understanding the best practices for digital storytelling will help your charity create compelling, ethical and engaging stories. These stories will welcome service users, donors and audiences alike.

 

For Amref Health Africa, their best practices have helped them produced remote, collaborative digital campaigns that align with their mission and ethical policies. Their creative campaigns resonate with their audience and attract long-term, engaged supporters. Join their session to learn how your charity can take the steps to create digital stories that shine and inspire.

 

In this session, Rachel Erskine (Communications Manager at Amref Health Africa- UK) and Lillian Kamanzi Mugisha (Communications and Fundraising Manager at Amref Health Africa- Uganda) will discuss how they harness the digital tools and platforms available for storytelling. Gain top tips and best practices when it comes to telling stories online and learn about the key tools and processes involved.

 

 

Top tips to to make your digital marketing #BeMoreInclusive

 

Ellie Thompson, Disability Services and Social Media Coordinator at Diversity & Accessibility

 

It’s easy to post content online without first asking yourself the question: is what I’m posting inclusive? Almost all charities now have a digital presence, particularly on social media. With more people online than ever before, it’s important that charities are representing and reaching the diverse range of people who engage with them. This will widen the scope of your marketing and build deeper connections with those who support you.

 

In this session, Ellie Thompson (Disability Services and Social Media Coordinator at Diversity and Ability) will be taking you through how you can be more inclusive in your marketing. The session will be focusing on social media and the quick wins your charity can achieve to transform the accessibility of your digital content.

 

Ellie will give you some useful tips and tricks when it comes to creating inclusive digital content. This will include an accessibility checklist for charities and a run-down of the different inclusive practices across the main social media channels. Learn how you can quickly adapt your posts to be more inclusive by following simple steps. She’ll also be explaining what we mean by the term ‘inclusive marketing’ and running you through the general principles within this.

 

 

Digital Strategy:

 

The key components in delivering your digital strategy

 

Danny Attias, Chief Digital & Information Officer at Anthony Nolan

 

Charities are experiencing their most digital years yet. This means that having a digital strategy is a necessity. But delivering your digital strategy is just as important as planning it.

 

Understanding the key elements of digital will help you implement a strategy that benefits your charity for years to come.

In this session, Danny Attias (Chief Digital & Information Officer at Anthony Nolan) will be discussing three main components:

  • The ‘three layers’ of digital (the three ways we can understand and approach digital)
  • Having an evergreen strategy
  • Digital literacy

Danny will cover what each of these components are, why they’re important to delivering your strategy and how they influence and interact with one another. You’ll leave the session with an understanding of how this approach will enable you to deliver the best digital experiences. You’ll also learn what you’ll need to do to maintain this in the long run.

 

 

 

Sign up now to join us on the day and be the first to hear all session annoucements!

 

Sign up now

Interested in speaking at our next Charity Digital event? Email events@charitydigital.org.uk for more information!

 

 

 

 

 

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3rd March

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Workshops

On this day, we’ll be running a series of interactive workshops. If you’re interested in taking part in one, you can register your interest in the Event Hub when you sign up. Workshops have a limited number of spaces.

 

Sign up now for access to the Event Hub, where you can see full agenda details. We’ve still got more workshops to release, but here’s what’s confirmed so far:

 

Sign up now

 

 

Putting The Charity Digital Code into practice

 

Zoe Amar, Chair of the Charity Digital Code of Practice and Charity Digital Trustee and Dean Gillespie (Digital and Data Manager at All We Can

 

The Charity Digital Code of Practice is a tool for charities who want to get more strategic with their use of digital.

 

Zoe Amar (Chair of the Code) will be running the workshop alongside Code champion Dean Gillespie (Digital and Data Manager at All We Can). Together, they will walk you through the seven principles of the code and how you can embed them into your digital strategy. This workshop will equip you with the tips and tricks you need to apply the code and start going further with digital. Dean will be sharing his own experiences of doing exactly this and the huge difference it’s made within his organisation.

 

Throughout the workshop, you will learn:

  • How the principles of the Code work and how you can use them in your own digital strategy
  • How the Code works in practice, using real-life examples
  • The immediate and simple actions you can take
  • How you can get better results from your digital activities using the seven principles
  • How you can apply these learnings specifically to your own organisation

 

The workshop will consist of interactive exercises throughout, as well as an informative presentation from Dean and Zoe.

This workshop is aimed at charity professionals working in leadership or decision-making, digital roles, and for a maximum of 25 people. If you would be interested in being invited to attend this workshop let us know!

 

 

Sign up now to join us on the day and be the first to hear all conference annoucements!

 

Sign up now

Interested in speaking at our next Charity Digital event? Email events@charitydigital.org.uk for more information!

 

 

 

 

 

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4th March

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Themes: Digital Fundraising and Digital & Digital Service Delivery & Operations

 

Sign up now for access to the Event Hub, where you can see full agenda details. We’ve still got more sessions to release, but here’s what’s confirmed so far:

 

Sign up now

 

 

Digital Fundraising:

 

The Sick Children’s Trust’s online Auction House – What they learnt from their first digital event

 

Kellie Stewart, Head of Communications and Marketing at The Sick Children’s Trust

 

Like many charities, The Sick Children’s Trust had to quickly adapt to the impact of the COVID-19 pandemic. They predicted a loss of 25-30% of their annual income. To date, the charity hasn’t been able to hold any major events, which last year accounted for £180,000 of funding.

 

When faced with the cancellation of their most lucrative funding event, they had no choice but to think of an alternative- an online Auction House. The concept of an online Auction House was brand new to them. The event required close cross-departmental working between marketing and fundraising to make it a success. They worked closely to create segmented donor content, use automated text reminders, personalise their marketing and much more.

 

From this session, you’ll take away some key ideas for virtual, digital fundraising. Learn what worked well, the challenges they faced and how they overcome them. Hear about how they managed to communicate effectively across teams and adopt a flexible, agile approach to the project. Ultimately, The Sick Children’s Trust managed to make the event a huge success, all while being on a tight budget.

 

 

Digital Service Delivery & Operations:

 

Upscaling your digital service delivery during challenging times

 

Panel host: Hannah Page, Marketing & Communications Manager at The Association of Charitable Organisations

 

Having to rapidly upscale services during 2020 was something many charities experienced. Where services were once delivered face-to-face, charities had to figure out digital alternatives. Continuing to deliver their support to beneficiaries remotely was vital

 

The Association of Charitable Organisations (ACO) represents nearly 120 charities. In this panel discussion, we’ll hear from four charity members who all worked hard to deliver remote services this year. They’ll be discussing their varying experiences, approaches and learnings from digitisation. Expect examples including remote mental health services, counselling support, employee assistance and providing digital training.

 

The panel will cover each charity’s digital journey and their main takeaways. It will examine and compare the ways they used digital to tackled their problems. They’ll be also looking at the successes and challenges of their projects and their plans for the future.

 

 

How one charity partnership is bridging the digital divide

 

Chris Lewis, Global Cancer Influencer and Co-Founder COO at Your SimPal and Helen Mee, Head of Charity Operations at The Clare Foundation

 

This past year has seen the world go digital. Charities had to move services online and think creatively to provide their vital support. People have come together and connected online like never before. But what about those who are digitally excluded? With digital communication now a necessity, they are facing a harsher, more isolated reality.

 

When COVID-19 hit, The Clare Foundation and Your SimPal joined forces to combat digital isolation. They worked together agilely to provide digital devices and sim cards to the elderly residents of Buckinghamshire. The program offered some of the most isolated members of the community new-found opportunities to stay connected.

 

In this session, charities will learn top tips and best practices for collaboration. Through details and examples from their own partnership, Chris Lewis and Helen Mee will cover how sharing skills and expertise can help tackle big problems. Learn how they made their partnership a success and how they overcame challenges. Chris and Helen will also be looking at the future of digital exclusion and how charities can help combat this using strong partnerships.

 

 

 

Sign up now to join us on the day and be the first to hear all session annoucements!

 

Sign up now

Interested in speaking at our next Charity Digital event? Email events@charitydigital.org.uk for more information!

 

 

 

 

 

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