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Charity Digital Academy: Developing a Fundraising Strategy

31 March 2026 - 01 April 2026

10:00 - 12:45

Online

DEVELOP A FUNDRAISING STRATEGY WITH THIS TWO PART COURSE

Overview
Speakers

Charity Digital Academy: Developing a Fundraising Strategy

This popular two day course will walk you through Lime Green Consulting’s tried-and-tested framework for developing a fundraising strategy, enabling you to evaluate and prioritise the most valuable fundraising activities for your organisation and make the best use of your limited resources. We’ll show you how to analyse your current fundraising performance, explore future opportunities and challenges, and identify key fundraising audiences – then scope out and prioritise a range of different types of fundraising, identify key building blocks to put in place for long-term success, and accurately forecast the likely financial return. Finally, we’ll explain how to get everyone in your organisation behind a shared fundraising vision and ensure they understand their role in successful fundraising.

You’ll leave the course with a clearer sense of how to:

Identify the best ways to build a balanced fundraising portfolio and sustain your organisation’s work in a challenging fundraising climate
Calculate how much you can expect to raise over what time period
Harness the many different ideas from colleagues and trustees into a coherent fundraising strategy
Ensure everyone within your organisation pulls together on fundraising, and agrees what fundraising success should look like

This course is suited to... people who have at least some fundraising experience already, but want to develop the tools, knowhow and confidence to shape a more strategic and sustainable approach.

Tickets cost £175 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Session details:

This course is delivered online. It consists of two online sessions on consecutive days, with time for questions throughout. We’ll set you some exercises to work on independently between the two sessions. To get the most from the course, we recommend that you set aside a short amount of time (even half an hour) to ponder these before the second day.

Day 1 - 31st Marcch 2026 (10:00-12:15 including a break)

The challenges currently facing fundraising, and the importance of a good fundraising strategy
Reviewing your current fundraising performance and what needs to change
Building a clear picture of how different types of fundraising work, and their potential for you
Articulating the need for fundraising: how much do you need to raise and why?
Some powerful analytical tools to help you – Enhanced SWOT Analysis & Audience Mapping
Introducing some exercises to work on before tomorrow

Day 2 - 1st April 2026 (10:00-12:45 including a break)

Q&A: How can you work with your Board and team to plan for your fundraising strategy?
Deciding which fundraising activities to do, which to discard, and how to resource your plans
Developing your central case for support and other materials to support your fundraising
Creating a fundraising-friendly culture
Forecasting income and setting targets
Bonus Q&A: How to implement your fundraising strategy in the current climate?

Tickets cost £175 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Feedback from a previous participant:

"Your very enjoyable, clear and practical workshop has given me a structure in which to think about things and to implement a fundraising strategy. I’ve come away with a lot of useful information and - even better - a good set of tools."

Tickets cost £175 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

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Please note: Registration will close at 5pm on the 24th November 2025. Registration will not be available after this time.

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Featured SpeakersView All

Mike Zywina

Director

Lime Green Consulting

Ally Rea

Associate Consultant (Bid writing)

Lime Green Consulting

This session is delivered by Lime Green Consulting. https://www.limegreenconsulting.co.uk/

Mike Zywina has 15 years’ experience in the sector as a fundraiser, consultant, senior manager and trustee. He runs strategic planning workshops and training courses for charities and social enterprises, and designs major funding bids, with a particular track record in securing Lottery funding. As a strategy specialist, Mike brings together groups of people to make better strategic decisions, prioritise the right opportunities and develop a more sustainable funding base, by asking the right questions to bring structure to their planning and draw out the best aspects of their work.

Ally Rea is a marketing and fundraising professional with over 15 years’ experience for charities large and small. She has broad experience in bid writing, communications, strategic and operational roles across the arts, heritage, disability, health and media sectors. Ally has also spent time sitting on the other side of the desk assessing funding applications for Arts Council England, and brings this insight into her fundraising work and training.