Charity Digital Academy: Getting started with Google for Nonprofits

This course provides an introduction to the Google for Nonprofits program, which offers eligible UK charities free access to a suite of Google tools, including Google Workspace, Google Ad Grants, the YouTube Nonprofit Program, and Google Earth and Maps. We will explore these tools and highlight how UK charities are already using them to enhance their operations and impact.

By the end of this course, participants will be able to:

• Understand the core components of the Google for Nonprofits program.

• Understand the basic eligibility criteria for the program.

• Know where to find resources to get started.

Who is the course suited to:

The workshop is perfect for any charity professional interested in making the most of the Google for Nonprofits programme.

Tickets cost £99 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Detail about the session:

Introduction to Google for Nonprofits

• What is Google for Nonprofits?

• Overview of the offerings.

• Who’s eligible?

• Brief mention of the application process.

• The Suite of Tools:

• Quick introduction to Google Workspace, Ad Grants, YouTube Nonprofit Program, and Google Earth & Maps.

Google Workspace for Nonprofits

• Overview of Google Workspace tools: Gmail, Google Drive, Google Calendar, Google Docs, Google Sheets, Google Slides, Google Meet.

• Benefits for charities: Improved communication, collaboration, and organisation.

• Examples of UK charities using Google Workspace effectively for internal operations.

Google Ad Grants

• Understanding Google Ad Grants:

• What is the in-kind advertising credit? (Up to $10,000 USD per month).

• How can it be used for fundraising, volunteer recruitment, and awareness?

• How Ad Grants works: Basic principles of Google Search Ads.

• Examples of UK charities successfully using Google Ad Grants to achieve their goals

YouTube Nonprofit Program

• YouTube Nonprofit Program:

• Benefits for charities: video storytelling, reaching a wider audience.

• Examples of UK charities using YouTube to connect with supporters.

Google Earth and Maps

• Examples of charities using maps to show their work.

Getting Started and Next Steps

• Recap of the benefits of Google for Nonprofits.

• Where to find more information and begin the application process.

• Q&A

Tickets cost £99 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Add to Calendar

Please note: Registration will close at 5pm on the 20th January 2026. Registration will not be available after this time.