Charity Digital Academy: Google Ad Grants for beginners
10:00 - 12:00
Online
This 2-hour course is specifically for nonprofit staff who have been awarded the $10,000/month Google Ad Grant, but do not know the basics for setting up their first campaign.
What will be covered:
- What is a Google Ad Grant?
- How to structure your charity’s account
- Google Ads & Keywords
- Setting up a conversion with Google Analytics.
- Google Ad Grants compliance and maintenance
Who is the course suited to:
Charities with no Google Ads experience. However, it is beneficial for you be already approved for a Google Ad Grant account. You can do so by clicking here.
This session will live-demonstrate setting up a campaign for one chosen charity. If you would like to volunteer your charity to be the focus of this session, please email: james.corcoran@charitydigital.org.uk
Tickets cost £79 + VAT. To purchase this course, click "add to basket" in the bottom right corner. If you would like to pay by invoice, please email events@charitydigital.org.uk
Please note: Registration will close at 5pm on the 13th April 2026. Registration will not be available after this time.
This course is delivered by Jason Williams. You can read more about Jason by visiting his website: www.jasonwilliams.work
About the speaker: Jason Williams, Google Ad Management and Training
Jason Williams is a Google Ad Grants management consultant and trainer and was the first person in Europe to be a Google Ad Grants Certified Professional. The three main services he offers are:
1. Get started support for helping nonprofits apply for a Google Ad Grant or, if you already have an Ad Grant, performance support to get the account back on track.
2. Google Ad Grant management for nonprofits that wish to outsource the monthly management of their Google Ad Grant.
3. Training for nonprofits that need to develop their skills or knowledge of Google Ads.
You can read more about Jason by visiting his website: www.jasonwilliams.work
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