Charity Digital Academy: Introduction to Google Analytics 4

Google Analytics 4 (GA4) is a powerful tool that can supercharge your charity. It provides an accurate and insight-rich understanding of your supporters and donors. It provides a complete view of user journeys and enables you to make effective data-driven decisions. And, perhaps most importantly, it can drastically improve your marketing and fundraising.

This course aims, in just three hours, to help you get to grips with GA4. It explores recent changes to the platform, how to ensure you have the best data, the metric that you must know, and a general run-through of the interface, dipping into ‘realtime’ reports.

We’ll delve into the most important features of GA4. Attendees will learn how to track key events and custom events, embrace cross-domain measurement, activate debug mode, and so much more. They’ll also examine complementary tools, such as Tag Manager, Data Studio, and Search Console, which can take your Analytics skills to the next level.

Who the course is suited to:

This workshop is designed for beginners who are new to GA4, or anyone who wants to dig deeper into data analytics. You don’t have to be an expert to join. The course is a safe space to ask questions of the presenter and explore real-world examples from across the sector.

Tickets cost £99 + VAT. To purchase this course, click "add to basket" in the bottom right corner. If you would like to pay by invoice, please email events@charitydigital.org.uk

Detail about the session:

Session 1: The fundamentals of GA4

• Explore the history of Universal Analytics (UA) and GA4
• Ensure set-up and installation is correct for users
• How to make sure everyone accesses the same data
• A glossary of metrics, so you know what to track
• An exploration of the GA4 interface, with walkthrough
• Explore the account, property, data stream structure
• Review key settings, reports, realtime information, and so on

Break (20 mins) 

Session 2: Digging deeper into GA4

• Exploring the most important features you need to know
• Looking at tracking custom events and key events
• Examining the basics of cross-domain measurement
• Looking at Debug Mode and why it’s important
• Exploring the complementary Google tools you’ll need
• A Q&A to explore any pressing concerns

Tickets cost £99 + VAT. To purchase this course, click "add to basket" in the bottom right corner. If you would like to pay by invoice, please email events@charitydigital.org.uk

Please note: Registration will close at 5pm on the 7th April 2026. Registration will not be available after this time.