Charity Digital Academy: Supercharge your use of social media

The landscape of social media is growing increasingly complex. Legacy platforms such as Facebook, Instagram, and X seem to constantly change their offerings and shift functionality. New platforms arrive every week, perpetually touted as the next big thing, perhaps even commanding time and resources, then fade into irrelevance. It can prove difficult to navigate the social landscape, to find the platforms that suit your organisation, to identify the best demographics, to maximise return on investment. 

This course aims, in just three hours, to supercharge your use of social media. We’ll explore how you can pick the right platforms for your charity and how to know whether you should invest, or divest, in other platforms. We’ll show you how to increase social media engagement, how to extend your reach, and how to ensure you target the most rewarding demographics.

We’ll delve into artificial intelligence (AI). The session will show you how AI can onboard new donors and increase donor lifetime value (LTW). On top of that, the session will explore ways to use AI for content creation, social media analysis, donor segmentation, and auditing your current work. The session, in simple terms, will revolutionise your use of social media.

Who the course is suited to:

The course is perfect for charity professionals involved in the use of social media or responsible for improving social media. You don’t have to be an expert to join. The course is a safe space to ask questions of the presenter and explore real-world examples from across the sector.

Detail about the sessions: