Digital Fundraising Summit 2024
09:30 - 16:15
Online
The future of fundraising
Registration for this event has now closed. We are looking forward to welcoming all attendees on the day!
Calling all charity sector employees - Charity Digital’s Annual Digital Fundraising Summit is back!
For the sixth year in a row, we are bringing back an action-packed event of Digital Fundraising insights from across the charity and tech sectors. The new and revamped Digital Fundraising Summit 2024 is a free, one-day, online event, with informative webinars and interactive workshops, and plenty of time for networking!
The Digital Fundraising Summit 2024 will offer charities a chance to consolidate those fundamental elements of fundraising, while discovering opportunities to innovate and develop for the future. We will explore fundraising trends and fads, and how to spot the difference; examine the impact of AI and where it can help with fundraising; investigate how we can make fundraising more accessible for donors; and much, much more.
Is this summit for me?
The summit will be particularly beneficial if you have a fundraising, marketing, communications, or a digital innovation role. We will have sessions for all seniority levels.
Previous job titles include:
- Senior Partnerships Manager
- Head of Marketing
- Digital Marketing Officer
- Giving and Engagement Manager
- Project Assistant
- Digital Lead
- Fundraising and Engagement Lead
- Regular Giving Manager
- Head of Commercial Development
- Senior Digital and Social Media Officer
- Chief Executive Officer
- Head of Education and Training
- Community Fundraising Coordinator
Highlights from the Digital Fundraising Summit 2023
In November 2023, the Digital Fundraising Summit 2023 addressed the future of fundraising" and informed attendees on emerging digital fundraising ideas empowered charities to try new things.
The event comprised of eight sessions and workshops, with 15 speakers and hosts - with the overall event experience rating reaching 4/5 stars and an NPS rating of +37.
The event hosted speakers from Alzheimer’s Research UK, CAST. Charity Excellence Framework, CAF and Greater Change to name but a few.
Questions? Email events@charitydigital.org.uk and a member of the Charity Digital Events Team will get back to you.
Work at a charity and want to speak at this event?
We’d love to hear from you! Contact the Events team with your pitch.
Featured SpeakersView All
Jonathan Chevallier
Kwesi Afful
Vicky Reeves
John Ward
Ashley Hickman
Christina Macchiarola
Adam Stanier
Jess Burden
Victoria Read
Angela Richmond
Sadie Jones
Eoghan Beecher
Lorna Poultney
Amy Ross
Rachel Collinson
Jen Lowthrop
Patrick Frank
Chris Rainford
Sam Hill
Tom Downie
Rachel Henderson
Will Robinson
Fazal Ahmad
Chiara Creates
Alice Corrigan
Bridget Rundquist
Andrea Johnson
Megan Waters
Featured Speakers
Jonathan Chevallier
Kwesi Afful
Vicky Reeves
John Ward
Ashley Hickman
Christina Macchiarola
Adam Stanier
Jess Burden
Victoria Read
Angela Richmond
Sadie Jones
Eoghan Beecher
Lorna Poultney
Amy Ross
Rachel Collinson
Jen Lowthrop
Patrick Frank
Chris Rainford
Sam Hill
Tom Downie
Rachel Henderson
Will Robinson
Fazal Ahmad
Chiara Creates
Alice Corrigan
Bridget Rundquist
Andrea Johnson
Megan Waters
Digital Fundraising Summit 2024 Headline Sponsor
Digital Fundraising Summit 2024 Sponsors
.png "Emma logo")
2024 Agenda
🔶9.30am - 9.35am - Welcome - Jonathan Chevallier, CEO at Charity Digital
Welcome to the day!
🔶9.35am -10.10am - KeyNote Session - AI Readiness : Practical steps for your nonprofit’s AI strategy, Patrick Frank, AI and Data Expert - Marketing Cloud Leader for Nonprofits at Salesforce
This expert-led AI Readiness session will offer nonprofits a structured approach to assess their AI readiness and implement a strategy aligned with their mission. Designed to support organisations at every level of AI experience, the session includes foundational concepts, practical tips and advice based on where you are on your AI journey, and actionable steps to create an impactful AI approach.
🔶4.05pm - 4.15pm - Wrap-up, Jonathan Chevallier, CEO at Charity Digital
Stream One
🔶10.15am - 10.55am - A spotter’s guide to fundraising fads (specialising in Crowdfunding) - Sadie Jones, CEO at She Beasts
Sadie will explore fundraising fads over the last few years and what future trends might look like, and, crucially, how charities can best respond.
🔶11:00am - 11:40am - How to get more donors from social media for less than £1 per sign-up - Rachel Collinson, Fundraising Consultant and Whisperer
In this session, we’ll look at how moving to ’Values Driven Fundraising’ has meant falling costs and higher engagement on social media for various causes. We’ll see how this can work for you even if your cause is seen as hard to raise money for.
🔶11.45am - 12.45pm - Panel Discussion, sponsored by goDonate - How to simplify donor journeys with Vicky Reeves, Managing Director at goDonate, Ashley Hickman, Head of Supporter Experience at Scope, Kwesi Afful, Executive Director of Digital and Marketing at Scope and John Ward, Digital Specialist at Battersea Dogs & Cats Home
Simplifying and improving online giving experiences can boost fundraising revenue by significant amounts. At a time when donors are more online than ever before, it is essential that charities provide a seamless experience to make donating easier for donors, matching the ease with which they shop, share, and socialise online. At a time when charity funds are uncertain, removing any potential barriers to giving is also crucial.
In this panel session, we will explore the difference that the right donor journeys can make to our fundraising and how charities can boost giving whilst meeting the needs of their supporters. Attendees will learn about the evolution of donor journeys, the factors they should take into account, and what donor journeys will look like in the future.
🔶1.35pm - 2.10pm - Harnessing AI for Fundraising: Trends and strategies for non-profit teams - Christina Macchiarola - Global Engagement and Content Lead, Tech for Social Impact at Microsoft
In the rapidly evolving landscape of nonprofit fundraising, staying ahead of the curve is crucial. Join us for an insightful session where we delve into the latest trends in fundraising and explore how artificial intelligence (AI) is transforming the way nonprofits engage with donors, optimize campaigns, and drive impact.
🔶 2.15pm - 3.15pm - Panel Discussion - The evolution of event fundraising - Adam Stanier, Co founder and COO at EMMA Live, Lorna Poultney, Special Events Lead at Parkinsons UK and Fazal Ahmad, Director of Operations at Humanity First
Fundraising events are a vital revenue stream for charities, with both appetite for participation and income only growing. However, it is also an area that has seen a tremendous amount of change, as well as growth, with the rise and fall and rise again of virtual events, the post-pandemic return of physical events, and innovations in how we donate.
In this panel session, in partnership with Emma Live, we will discuss how fundraising has transformed and how events have changed with it. We will explore the past, present, and future of fundraising events, envisioning how charities can reduce complexity and save time, while identifying opportunities for innovation in the future.
🔶 3.20pm - 4.00pm - Trends in user journeys in 2025 - Angela Richmond, Research & Insight Specialist at Redfox Research
Angela will explore some of the key trends we can expect to see in donor and supporter journeys in 2025, and share advice on building in the perspective of both current and future supporters as you design journeys.
Stream Two
🔶10.15am - 10.55am - How to fundraise using social media in 25 minutes a day - Jen Lowthrop, Digital Consultant and Agile Coach at Feel Good Do Good
In this session, Digital Consultant, Jen Lowthrop will explore 10 tangible things you can do in 25 minutes to move your fundraising forward.
🔶 11am - 11.40am - Creating Lasting Connections: Cultivating stronger donor relationships through personalised video - Sam Hill, Telethons and Operations Manager and Chris Rainford, Head of Business Development at Buffalo Fundraising Consultants
🔶 11.45am - 12.45pm - Panel Discussion - Gaming for Good - Tom Downie, Director of Strategic Philanthropy EMEA at Tiltify, Rachel Henderson, Community Fundraising Lead at Samaritans and Will Robinson, Head of Fundraising at Become
Innovative ways of fundraising are welcomed by charities and their supporters alike. But for many, Gaming for Good might be uncharted territory. As charities have exponentially upped their digital fundraising efforts over the past two years, supporters are looking for new and exciting ways to donate...and to have fun while doing so. Gaming for Good gives charities of all shapes and sizes the chance to raise huge sums, work with streamers and influencers while still engaging existing and new donors.
Our panel discussion will help charities navigate this exciting fundraising world.
🔶1.35pm - 2.10pm - Champion Your Cause: Maximising your impact through collaboration - Megan Waters at Public Interest Registry, Andrea Johnson, Executive Director at Green Empowerment, Bridget Rundquist, Director of Partnerships & Community Engagement at Share Our Spare and Alice Corrigan, Trustee and Fundraising Advisor at Pachamama Project
Discover how strategic collaboration can unlock new fundraising opportunities and help your organization achieve its goals. Learn how to build a network of partners, engage stakeholders, and create impactful alliances that amplify your cause.
🔶 2.15pm - 3.15pm - Panel Discussion - How to protect and optimise social giving in 2025 - Victoria Read, Senior Customer Success Manager at Funraisin, Jess Burden, Virtual Fundraising Events Manager at British Red Cross and Chiara Creates, Digital Fundraising Manager at Sands
Social media has long been a critical tool for charities, helping them to raise awareness for their cause and expand their reach across the globe. It has also become an important revenue source for many organisations, helping them to make fundraising simple and accessible for their supporters, whether they’re using in-built donation tools for their own drive or sharing a wider campaign.
In this panel discussion, we share advice to help charities make the most of virtual events and social giving. Panelllsts will discuss current social media trends, the tools that drive donations, and how social media feeds into their overall fundraising strategy.
🔶 3.20pm - 4.00pm - How to write a fundraising bid - Amy Ross, Senior Advisor, Impact Accelerator at Charities Aid Foundation
We are also delighted to be running a workshop outside of the main stream (by application only):
🔶 10.15am - 11.15am We’re losing ‘em! - Discovering why people don’t donate with Eoghan Beecher, Country Director at iRaiser
No online fundraising page converts at 100% and there will always be visitors to your donation funnel that don’t end up giving there and then. As fundraisers, our job is to understand why someone may not have given and understanding how we can increase conversions either immediately, or over a longer period. Using analysis of UX and traffic, we can understand where drop off points exist and what techniques the different categories of visitor will respond to.
This workshop is aimed with anyone who is involved with fundraising online, either through managing donation pages, or handling the inbound traffic and marketing campaigns.
To apply click here.
Slides and resources
Find all the slides from the Digital Fundraising Summit 2024!
Keynote Session: AI Readiness: Practical steps for your nonprofit’s AI strategy - Salesforce
This expert-led AI Readiness session will offer nonprofits a structured approach to assess their AI readiness and implement a strategy aligned with their mission. Designed to support organisations at every level of AI experience, the session includes foundational concepts, practical tips and advice based on where you are on your AI journey, and actionable steps to create an impactful AI approach.
Stream One
A spotter’s guide to fundraising fads (specialising in Crowdfunding) - She Beasts
She Beasts explore fundraising fads over the last few years and what future trends might look like, and, crucially, how charities can best respond.
How to get more donors from social media for less than £1 per sign-up - Rachel Collinson
In this session, we’ll look at how moving to ’Values Driven Fundraising’ has meant falling costs and higher engagement on social media for various causes. We’ll see how this can work for you even if your cause is seen as hard to raise money for.
Harnessing AI for fundraising: Trends and strategies for non-profit teams - Microsoft
In the rapidly evolving landscape of nonprofit fundraising, staying ahead of the curve is crucial. Join us for an insightful session where we delve into the latest trends in fundraising and explore how artificial intelligence (AI) is transforming the way nonprofits engage with donors, optimize campaigns, and drive impact.
Trends in user journeys in 2025 - Redfox Research
Redfox Research explore some of the key trends we can expect to see in donor and supporter journeys in 2025, and share advice on building in the perspective of both current and future supporters as you design journeys.
Stream Two
How to fundraise using social media in 25 minutes a day - Feel Good Do Good
In this session, Digital Consultant, Jen Lowthrop will explore 10 tangible things you can do in 25 minutes to move your fundraising forward.
Creating lasting connections: Cultivating stronger donor relationships through personalised video - Buffalo Fundraising Consultants
This session highlights how educational charities are successfully utilising personalised videos through ClipConnect to deliver a range of communications, from thanking donors, promoting events, making an ask, to delivering impactful project updates.
How to write a fundraising bid - Charities Aid Foundation
In this session Charities Aid Foundation, (CAF), talk through the fundamentals required on how to write a (successful) fundraising bid.
