Masterclass: Use data to grow your impact

Our one-hour masterclass shows attendees how to grow their impact with data analytics.

Marketing analytics expert, Dr Simon (Seongsoo) Jang, Associate Professor at Cardiff University, will cover the importance of intuitive- and data-driven decision-making, practical tips for maximising impact, real-life examples of successful marketing and analytics campaigns, and so much more.

Jang will introduce four core marketing principles that will revolutionise your charity’s approach to data. By the end of the hour-long session, you’ll be able to integrate the principles directly into your charity. Here are the four principles Jang will cover:

• Principle 1: All supporters differ: Managing supporter heterogeneity
• Principle 2: All supporters change: Managing supporter dynamics
• Principle 3: All competitors react: Managing sustainable competitive advantage
• Principle 4: All resources are limited: Managing resource trade-offs

Tickets are just £20. To purchase, click ‘Add to basket’ in the bottom right.