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kirsty marrins

kirsty marrins

Freelance Copywriter
Company
Interest areasFundraising, Leadership & Skills, Marketing & Communications, Tech for Good, Digital Strategy, Diversity & Inclusion

Biography

Kirsty is a copywriter and digital communications strategist and trainer. She is a proud trustee of CharityComms.

Recent Articles

AI and the future of service delivery

AI and the future of service delivery

How are charities currently using AI in service delivery and what are their future plans?
How children and young people can be digitally excluded

How children and young people can be digitally excluded

There’s an assumption that only older people are digitally excluded, but 20% of children in the UK are in digital poverty
How to make your video content accessible

How to make your video content accessible

Video is a crucial part of a charity’s marketing strategy, but just how accessible is your video content?
What is content design and why is it important?

What is content design and why is it important?

Content design helps the user to find what they need quickly. Read why it’s important and how to get started with content design
AI trends set to define 2025

AI trends set to define 2025

AI is moving at a rapid pace. Here are seven AI trends to look out for in 2025
Tips to make your charity comms more inclusive

Tips to make your charity comms more inclusive

Charities seek to engage a range of stakeholders in their work. But what if the language and images you use are alienating some people? Here’s how to ensure your comms is inclusive
The importance of content pillars and how to create them

The importance of content pillars and how to create them

Content pillars can help you plan and focus your social media posts. Here’s how to create them
Nine of the most iconic fundraisers of all time

Nine of the most iconic fundraisers of all time

Every now and then, there is a fundraiser that is so brilliant and successful that it becomes legendary. Here are nine of the most iconic fundraisers for charity
What is digital citizenship?

What is digital citizenship?

So you have a device and an internet connection – but what does it actually take to be a good digital citizen?
Why charities should focus on cyber resilience

Why charities should focus on cyber resilience

Cyber attacks are inevitable, no matter how much cyber security protection you have. That’s why charities should look beyond cyber security and focus on cyber resilience
How to tackle AI misinformation

How to tackle AI misinformation

AI has a host of benefits and can be powerful if used for good. But what happens when AI is used to spread misinformation? Here’s how charities can address misinformation and disinformation caused by AI
The best Halloween fundraising ideas

The best Halloween fundraising ideas

Looking for ways to tap into Halloween and raise money for your cause? Here’s our favourite Halloween fundraising ideas
Why CEOs and CFOs need to drive digital strategy

Why CEOs and CFOs need to drive digital strategy

Leaders set the vision for organisations and build a culture of innovation. That’s why CEOs and CFOs are so important for driving digital strategy forward
The role of CEOs in digital strategy development

The role of CEOs in digital strategy development

How a CEO can be a catalyst to drive digital transformation forward
How to write accessible emails

How to write accessible emails

Email is one of the most powerful marketing tools available to charities. But just how accessible are your emails?
Five actions you can take be more digitally inclusive

Five actions you can take be more digitally inclusive

We share five actions charities can take to become more digitally inclusive, recognising that digital inclusion is everyone’s responsibility
How to maximise Gift Aid opportunities

How to maximise Gift Aid opportunities

Charities can get an extra 25% on donations when eligible donors sign a Gift Aid declaration. Here’s how to make the most of Gift Aid opportunities
How to protect your organisation from fraud in 2024

How to protect your organisation from fraud in 2024

Charities are not immune to fraud and can even be more vulnerable to it. Learn how to protect your charity from fraud and how to report it
What does Labour’s general election win mean for charities?

What does Labour’s general election win mean for charities?

We look at what the Labour Party landslide in the UK General Election 2024 means for the charity sector
A guide to data journeys

A guide to data journeys

Learn the key stages of a data journey and why it’s important for your charity
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