Charities are becoming increasingly data driven. As they look to improve fundraising performance and engage new and existing supporters following two years of turbulence, using data more effectively was ranked the second most important priority for charities in the Charity Digital Skills Report 2021. But what does using data effectively mean when it comes to fundraising?  

From ‘supporter value’ to ‘contactability’, the possible things to measure are endless and the best Key Performance Indicator (KPI) to choose in each area is debatable. Some can be misleading while others are very difficult to quantify. As the saying goes, not everything that can be counted counts.  

In this webinar, Wood for Trees’ Director of Analysis, Andrew Sargent, and Consultant Analyst, Rob Dyer, will describe the key metrics for charities to consider in tracking their fundraising income and pick their top five to use. They’ll offer tips on how to measure engagement robustly, cover potential pitfalls and misleading metrics, and provide insight on benchmarking success from the charities they work with.  

Attendees can expect to learn: 

• Metrics charities should measure to drive fundraising income and supporter engagement 
• How to effectively measure special types of fundraising such as legacy giving 
• Benchmark data charities can use to compare their success against the sector  

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