Email marketing is an absolute must for charities. It is perhaps the most successful form of marketing, which charities of all shapes and sizes, with all manner of resources, can and should use. The potential is massive: email marketing has a better click-through rate than popular social media sites, perhaps the greatest return on investment, and a pretty big audience with more than 3.7 billion email users.

So, yes, email marketing is a must. But, with so much to consider when sending bulk emails, so many variables to grapple with, email marketing can seem complex, perhaps a little daunting. But worry not, we are here to help. In our upcoming webinar, Charity Digital’s email marketing expert, Elizabeth Carter, will tell charities small and large everything they need to know about email marketing.

The webinar will include, among other things, a run-through of the benefits of email marketing, a summary of the best strategies to improve your email marketing, advice about choosing email marketing software, and a look at some of the best options currently on the market. The webinar is sure to prove insightful and educational and will help charities make the most of email marketing.