RedEye

RedEye are proud to offer a 20% charitable rebate for any not-for-profit or registered charity who becomes a new RedEye customer. The 20% rebate amount will be based off your first-year license fee, allowing you to invest back your charity to further support your cause.* 

With RedEye’s marketing automation system you will be able to: 

Integrate all your systems 

It’s difficult to get to know your donors and supporters when their data is spread throughout different systems, such as CRMs, online gift shops, event platforms, petition software and donor management systems. At RedEye, we combine all this disparate data in one place, against one record – which is fully actionable in campaigns and fundraising. 

Find out what makes your donors tick 

Once you have the complete picture of your donors, you’ll be able to find out what makes them tick, and send them on personalised journeys that tell stories that align most with their core values and beliefs. 

Nurture your supporters 

Go beyond just sending donor and fundraising appeal campaigns and expand into the world of marketing automation. Build relationships by automatically sending personalised content based on behavioural interactions on your website or segments they fall into. 

Create workflows for any scenario 

Whatever your communication is, a workflow is the answer to save you time and resources; like raising awareness, supporting fundraising, showcasing your service, event reminders, donor gratitude and many more. Communications can be sent via Email, SMS and Push via web or app. 

It’s personal to them, you need personalisation as a response 

Donors give to your cause out of an emotional response. Creating journeys based on preferences is a great way to achieve this. Use a preference centre which collects the data you need for compelling story-telling. It saves them time, and it saves you time! 

Ultimate data protection 

RedEye is a UK company with over 25 years in the industry. We make sure all donor data stays in the UK so you can gain trust. It’s our extra commitment to data privacy and security above and beyond the Data Protection Act 2018 and UK GDPR. 

Trust and reputation 

Keeping donor data within the UK offers numerous advantages in terms of legal compliance, data protection, security, and trust. Make sure you know exactly where your donor and volunteer data is stored and sent to.