#BeMoreDigital Fundraising Day: Preparing your charity for the future of fundraising

Securing the future of your fundraising

As most charities continue to work remotely, securing the systems, devices and information that staff are using is key to ensuring safe and secure fundraising.

The charity sector has already lost billions of pounds worth of income from COVID-19, so ensuring that cyberattacks are kept at bay is essential. Unfortunately, cybercriminals are ever-evolving. Charities must be alert and prepared for their increasing sophistication by being able to respond quickly and efficiently to any potential threats.

The question of ‘how can you protect the work you do, your volunteers, your donors and all their data?’ is one that charities should be continually asking themselves, especially with new remote and hybrid working practices.

Meeting fundraising uncertainty with digital agility

Responding to change has always been a valuable skill for charities. But now more than ever, the ability to be agile and respond to changing environments and circumstances can really help charities hone in their fundraising.

Actively using social media and rapidly taking advantage of key opportunities can take your charity’s fundraising to the next level. COVID-19 has meant that charities have had to act fast, but knowing how to act fast and effectively so that your organisation can use these fleeting opportunities to your fundraising advantage, will no doubt be an asset to any charity’s future.

Being creative on social media and embracing the unexpected tools of remote working will help charities to prepare for any future uncertainty.

How Orchard Trust turned their annual Summer Fair into an online success

Virtual events are now a necessity for charities. Many organisations will have never before embarked on events virtually, so this can seem daunting- especially when charities have traditionally run events that rely heavily on physical activities.

Knowing how you can provide virtual alternatives to face-to-face activities and understanding how to harness the power of digital technology is important for charities going forward. No one knows what the future holds, up-skilling your charity workers to provide virtual alternatives will mean you won’t lose out on that all-important fundraising income from annual or regular events.

How your charity can prepare for future grant funding

At the start of the COVID-19 pandemic, many charities were faced with uncertainty. 83% of charities said that access to emergency grant funding would be the most important thing for their future stability.

Grant funding has always offered charities a secure income option, even prior to the COVID-19 pandemic. However, the changes we’ve seen over the past few months mean that the access to, the availability and nature of grant funding has also changed.

Going forward, charities must be aware of how they can prepare for future grant applications. Knowing what changes there are to be aware of will be key to helping charities successfully secure grant funding for the future.

About #BeMoreDigital Fundraising Day

#BeMoreDigital Fundraising Day will help charities navigate this new era of digital fundraising.

The event will consist of 10 sessions across 2 streams, all designed to empower charities with the knowledge of how other organisations are successfully adapting to the new fundraising environment.

The day’s programme will provide specific information on the tools and tricks charities are using as well as guidance on how they have overcome obstacles to digital fundraising.