In this free online resource, experts examine the impact of COVID-19 on the UK charity sector – and offer advice for the future
This article is sponsored by Blackbaud Europe - leading providers of cloud software for social good.
Charity partners Blackbaud Europe have launched a brand-new e-book, ‘Fundraising Focus: Looking Beyond COVID-19’. This free online resource shares a collection of expert advice that is designed to help charities create a focused, and highly successful, long-term fundraising strategy.
The e-book is divided into five chapters, with each one sharing a unique perspective from a different sector expert on what they believe the key priorities are in the year(s) ahead for non-profit organisations.
The e-book contains insights from the Institute of Fundraising, Zoe Amar Digital, WWF-UK and Blackbaud, with topics spanning from building an inclusive culture and essential leadership skills, to breaking down the barriers between offline and online fundraising.
Blackbaud had previously shared within their Status of UK Fundraising 2020 report that over half of non-profits anticipated that the impact of COVID-19 would last at least a year.
Fundraising Focus hopes to provide valuable advice that will lead charities to identify areas within their organisation that can be adapted in order to help them thrive both through the pandemic and the year ahead.
“When you look back at the last eight months, it’s remarkable and inspiring to see the undeniable passion and innovation that charities have applied to adapt their fundraising during the pandemic and each lockdown. The advice shared by the experts in our e-book will help charities to not only apply that same determination and creativity to their longer-term strategy, but to also identify areas of their existing fundraising which, with some extra attention, could be instrumental in generating success that long outlasts the pandemic.”
- Sally Falvey - Head of Corporate Marketing, Blackbaud Europe
Whether you’re interested in agile working, creating a hybrid event calendar or ensuring that your organisation’s culture matches its values, you’ll find practical advice within the e-book that you can apply to your own charity.
The past year has demonstrated just how capable the third sector is and the insights shared within Fundraising Focus will help you to refine your next steps as we enter both a new year and a new era of fundraising.
Fundraising Focus: Looking Beyond COVID-19 is now available to download by visiting