Emoji imagery used for hard-hitting NSPCC campaign

The NSPCC has launched a campaign to highlight how children are masking their true feelings and emotions when using social media about a raft of real life challenges, such as bullying and abuse.

The Kids in Real Life (Kids_IRL) campaign is using social media for the campaign to target vulnerable children who may be afraid to ask for support.

Around three quarters (74 per cent) of the charity’s counselling now takes place online.

The campaign involves ‘memoji’ imagery that the children use to represent themselves online. It then strips away these images to show the suffering of children in need of protection and help.

So much of childhood today happens online. But behind the emojis and the filters, many of the UK’s children are struggling to cope. And some of them are taking their own lives. In real life. Will you pledge to save lives in real life? t.co/bUa7xRLtkm #KIDS_IRL pic.twitter.com/ndcveNcLvw

— NSPCC (@NSPCC)

So much of childhood today happens online. But behind the emojis and the filters, many of the UK’s children are struggling to cope. And some of them are taking their own lives. In real life. Will you pledge to save lives in real life? https://t.co/bUa7xRLtkm #KIDS_IRL pic.twitter.com/ndcveNcLvw

— NSPCC (@NSPCC) March 4, 2020

Those watching the campaign are asked for donations to help the charity. It is available across social media and Youtube and features a harrowing video to show the online mask children use online and how it can fall away in real life.