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Free online guide outlines how to build a strong digital culture in your charity
11 Jun 2020by Aidan Paterson
This free ebook offers clear and detailed guidance on building a digital culture within your organisation that will allow you to transform your digital operations and meet new challenges
This article is sponsored by Trillium - specialists in digital transformation and enablers of change for charities, non-profits and membership organisations.
The last few months have seen the success or failure of many charities defined by their ability to quickly digitise their service delivery and fundraising. Many organisations have been able to make this transition quickly - but behind every overnight success is months and years of hard work.
Sudden change is only possible when you have solid underlying systems and processes. The organisations that have successfully navigated digital transformation are those that have a sound digital culture. In many cases, this is built upon charity workers throughout the organisation taking responsibility for small digital actions in their own roles.
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The Charity Digital Skills Report 2019 examines how charities are using digital. It has found that 52% of charities don’t have a digital strategy. It also found that 56% of charities have concerns about how to fund a digital transformation and 68% of charities rate their board’s digital skills as low or needing improvement. These results suggest that charities are could be doing so much more with a little help.
In light of the concerns shared by so many charities across the sector, Trillium have published a free ebook titled Creating a Digital Culture which outlines how charities can kick start a digital transformation to expand their operations. It advises on several aspects of getting everyone involved from trustees, to employees and service users.
This free online resource covers the importance of good communication and transparency from securing buy-in across all levels of your organisation - from supporters and donors to your board of trustees.
It offers specific guidance on how to frame communication about digital transformation at each level and to tailor it specifically to focus on the interests and concerns of each group of people involved with your charity.
Download the free ebook here
Aidan Paterson
Aidan Paterson
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