Join us from 13:00 - 14:00 on the 30th of January for our webinar highlighting the top digital trends of 2020 - and beyond!
About the Webinar:
The decade of the 2010s was defined by its close relationship with digital technology.
The end of 2019 saw Charity Digital reflecting on the greatest advancements and innovations of the concluding decade. As the 2020s begin, much of the chatter within the digital sector now turns to the innovations to come, and the hottest tech trends and predictions.
Our upcoming webinar highlights the top 5 digital trends of 2020: examining how charities can get ahead of the curve and navigate their way through the tech trends that seem set to define the coming year. This applies to charities of all sizes. This sort of high-level planning can often be seen as the preserve of larger charities with higher operating budgets. But digital should be a great leveller, and this big-picture thinking (when coupled with a digitally-mature organisation) can benefit small charities as much, if not more, than their larger counterparts. With a thoughtful and cogent digital strategy, smaller organisations can stretch their budgets and increase their impact.
We have identified five trends which we believe will dominate digital discussion within the charity sector over the next year. By paying close attention to these trends, and planning accordingly, charities can benefit from digital innovation and stay at the forefront of change. Digital is always evolving, and successful organisations must evolve along the same lines. The importance of planning cannot be overstated. At a time when organisations are earmarking goals and setting benchmarks, it pays to look ahead: to get the lay of the land and manage opportunities and uncertainties as much as possible.
Our top five trends comprise the entire spectrum of digital, covering topics such as data, marketing, and inclusivity, and spanning digital, data and technology.
1.) The real value of customer multi-experience
The decision about whether to invest in customer experience was described in the Adobe 2020 Digital Trends Report as representing an ideological divide between two different worldviews: those who focus on the past and those who focus on the future.
2.) The necessity of a digital culture
Your company culture defines what you do and how you do it. It can be a valuable asset or a deterrent to attracting and retaining talent.
Often seen as a ‘nice-to-have’ frippery, culture is the invisible thing that all successful organisations share. A digital culture is often described something an organisation either does or doesn’t have.
But it needs to be more than this: an organisation with a successful digital culture is not an organisation with a clearly defined digital strategy. It is an organisation where digital is seamlessly and inherently woven into every facet of both daily activities and long-term goals: where digital is not a thing you do but a way of doing things.
3.) A year of rebuilding trust and transparency
The 2010s saw trust eroded on a global scale. Trust in our political institutions, in big tech companies, in our financial systems. Charities are not exempt from this.
Digital technology is often lauded within the charity sector for allowing more routes for fundraising. But it also provides opportunities for supporters to see exactly how these funds are used.
4.) AI and new tech
New technology means new innovations. But it also means new challenges.
AI and new technology are helping to revolutionise both digital fundraising and service delivery. But innovations in digital, data and technology present new questions, both practical and ethical. How new technology is implemented will define this decade as much as new technology itself defined the last.
5.) Customer journeys and personalisation 2.0
More than two decades after Bill Gates declared that ‘content is king’, an innovative customer experience represents an outlay of time and resources but also constitutes an investment in your supporters that can make donation journeys easier and more innovative.
Join us from 13:00 - 14:00 on the 30th of January for our webinar highlighting the top digital trends of 2020 and beyond. Register here.