How to get involved in Giving Tuesday 2024

Giving Tuesday is a worldwide movement. Originally founded in 2012 in the US (and celebrated in the UK since 2014), it’s a day designed to inspire giving and charitable acts by harnessing the power of social media.

 

In 2020, Giving Tuesday broke the world record for the most money raised online for charity in a 24-hour period, with an amazing £20.2 million donated – that’s nearly £14,000 every minute!

 

Since 2022, Chartered Institute of Fundraising has led Giving Tuesday. In 2023 alone:

• Over £20 million was raised in the UK
• $3.1 billion was donated in twenty-four hours in the U.S (15% increase from 2022)
• An estimated 37 million adults offered gifts of time, skills, money, and more
• An estimated 10 million people volunteered

Today, Giving Tuesday takes place in over 60 countries around the world.

 

Think of it as the charity sector’s answer to Black Friday.

 

 

Giving Tuesday 2024

 

In 2024, Giving Tuesday takes place on Tuesday 3 December 2024.

 

There are plenty of ways charities (both big and small) can get involved. From engaging with current and new donors, raising awareness of your services, celebrating donors and volunteers, to demonstrating your impact by sharing stories from your beneficiaries.

 

Follow our top tips to make the most of Giving Tuesday 2024.

 

 

Become an official Giving Tuesday partner

 

Before you start making any grand Giving Tuesday plans, check out the official Giving Tuesday website. Signing up couldn’t be simpler. As a partner, you can take full advantage of the Giving Tuesday toolkit which is packed with tips, templates, and social media assets.

 

You can also leverage Giving Tuesday’s logo, free resources, and participate in various events and skill-building webinars. Plus, official partners receive regular updates and emails from the Giving Tuesday campaign.

 

 

Shout about it on social media

 

Since it’s inception, the goal of Giving Tuesday is to encourage individuals to support causes or give back to their communities by donating time, money, or skills to charitable organisations.

 

Utilise your existing social media channels to share inspiring stories or behind-the-scenes footage. Or why not generate buzz and increase engagement by running a special Giving Tuesday social media contest?

 

Don’t forget to use #GivingTuesday and other trending hashtags to increase your visibility.

 

Check out our video on mastering social media or read our guide on writing for social media.

 

 

Utilise email on Giving Tuesday

 

Following trends and hashtags is important, but don’t neglect your other channels this Giving Tuesday. Email marketing and newsletters are useful avenues for fundraising, too.

 

Why not craft a specific Giving Tuesday newsletter for your supporters? Be sure to personalise your messages by tailoring emails to specific donor segments and create urgency by Using limited time offers or matching gift opportunities.

 

Read our comprehensive guide to email marketing here.

 

 

Empower your supporters

 

Christmas is a time for giving and doing great things a good cause.

 

Do you have engaged supporters with a small-medium size social media following? Or what about supporters with considerable sway in your local community? Existing supporters can become powerful fundraising allies. Empower them to raise funds on your behalf by providing them with the necessary tools, such as fundraising templates and training materials.

 

Recognise and reward supporter efforts with incentives and public acknowledgment. Not only will it motivate them to continue, it may inspire others to join the cause.

 

 

Partner with another charity or business

 

Charities can amplify their impact on Giving Tuesday by joining forces with other charities or even businesses.

 

For charities partnering with other charities, pooling resources such as expertise, volunteers, and technology and cross promoting each other’s Giving Tuesday efforts on social media can significantly increase visibility and engagement – it will likely result in higher donations, too.

 

A collaborative approach can be beneficial for charity and business partnerships too. Beyond resource sharing, other potential benefits include increased reach, enhanced brand reputation, and financial support: businesses can offer direct financial contributions, matching donations, or even organising fundraising events to support your cause.

 

 

Feeling inspired?

 

Why not read more success stories from the Giving Tuesday website. Learn about how PumpAid surpassed its initial target of raising £61,000 in one week in 2022, and instead received £66,129 through a Giving Tuesday campaign.

 

Or discover the charitable Giving Tuesday campaign by Edinburgh-based catering company Hickory Foods in 2023 which brought together over 200 local residents for an afternoon of entertainment, delicious food, and festive cheer.

 

Giving Tuesday is a powerful platform for charities of all sizes to make a significant impact. But remember, the key to a successful Giving Tuesday campaign is to engage your supporters, tell compelling stories, and make it easy for people to donate.

 

What are you waiting for? ‘Tis the season for giving!