Our #DFD2019 podcast has great advice for charities looking to get started with digital fundraising amidst COVID-19
Back on Thursday the 7th of November 2019 we hosted our very first virtual conference - Digital Fundraising Day. We welcomed a host of charity leaders and digital professionals for an informative day of webinars, podcasts and videos highlighting the present importance and future impact of digital fundraising. The day saw a great online turnout, with many attendees taking key learnings back to their organisation to build, iterate and perfect their digital fundraising.
Now, with the recent outbreak of Coronavirus, digital fundraising is critically important to charity survival. And while making the rapid change to digital is a necessity, how can charities set themselves up to support the transition long term? We answered a lot of those questions back in November and as we look to navigate the murky waters of COVID-19 work life, we want to share all those incredible resources with those of you who couldn’t make it on the day.
Back in November, we were joined by Emily Casson, Digital Marketing Manager at Cats Protection, Katie Jones, Fundraising Executive at Katie Piper Foundation and Matt Collins, Managing Director at Platypus Digital for one of our first ever podcasts. We stripped digital fundraising back to its core and picked apart what it really meant and most importantly how can charities make it work for them, their charity specifically.
A key part of our discussion then was that people often see the word digital and think they need to be running viral campaigns, deploying innovative tech platforms and using jargon words (like innovative) to drive their fundraising goals.
It’s easy in times of forced change, like we are now, to buy into the “we must do something big, viral, innovative” trap. But now, like then, it’s the organisations who are getting the basics right that are setting themselves up for long-term success.
Listen below and kickstart your digital fundraising.