How to get started with gaming fundraising

You’ve probably heard all about gaming fundraisers and how successful they can be in raising funds for your charity, but getting your head around how they work can be a minefield. From understanding the tech to getting the terminology right, it can often be daunting to step into the unknown in the world of fundraising.

Give as you Live Donate – a UK fundraising platform with 16 years’ fundraising experience and more than £14 million raised – are keen to make navigating new and exciting fundraising methods as easy as possible. That’s why, in addition to their new Gaming toolkit – an online hub of marketing assets so that you can run your own gaming fundraisers, and their Gaming Hub webpage – they’ve made a short video to help answer some common gaming fundraising questions.

Gaming to fundraise isn’t a new concept. Avid gamers are likely to have watched or even taken part in a gaming fundraiser already. But how exactly does playing games generate donations for charity?

The answer is simple: streaming. When gamers switch on consoles or computers, many choose to share that game with their friends. Friends, other gamers, and even gaming rivals can tune in to watch the game in action. This is streaming and it normally happens using a popular website called Twitch, which was built specifically for streaming gameplay around the world.

When streaming online, the gamer can add donate buttons to their stream – much like charities have a donate button on their website. This will usually link up to a fundraising page where the gamer can keep track of the donations coming in, in much the same way a marathon runner does.

By hosting a donate button on screen, the gamer can engage their audience into making donations in return for gaming activity. A gamer could host a 24-hour gaming marathon, for example, or they could host a tournament with other gamers.

It might be a lot to take in, but the good news is that it can be simple to host – because the gamer does most of the work for you. Give as you Live Donate can also enhance the experience – gamers can livestream their gameplay straight to their fundraising page via Twitch, and the Give as you Live Donate team have all the expertise to help you set up your very first gaming fundraiser.

Why choose Give as you Live Donate? Well, they’ve been supporting UK charities since 2005 – and they’ve learned a lot along the way. As well as providing digital fundraising solutions that can be accessed at the click of a button, their bespoke fundraising campaign service is providing online fundraising hubs that enable supporters to engage with fundraising efforts in a variety of ways.

To find out more about Give as you Live Donate’s fundraising solutions and how they can help you run successful gaming fundraisers, visit the Give as you Live website or contact Annabelle Risdon, Head of Charities, by emailing Annabelle@giveasyoulive.com