Introducing Charity Digital Masterclasses

Charity Digital aims to teach all charities, regardless of shape, size, or mission, how to employ tech to boost their impact. For our Masterclasses series, we’ve decided to take on the most pressing challenges facing the sector, the areas of work where charities seem to struggle most, and provide practical, in-depth, affordable sessions to help you stay ahead.

 

For just £20 per session, our one-hour Masterclasses will give you solutions. The classes are not theoretical. They are not lectures. They are unashamedly practical, designed to help you put integrate tech into your charity, improve your operations, and grow your impact.

 

Below we’ll cover our Masterclasses and what you can expect to learn.

 

SEE ALL OUR MASTERCLASSES

 

 

Use data to grow your impact

 

Dr Simon (Seongsoo) Jang, Associate Professor at Cardiff University, covers the importance of intuitive- and data-driven decision-making, practical tips for maximising impact, real-life examples of successful marketing and analytics campaigns, and so much more.

 

Jang will introduce four core marketing principles that will revolutionise your charity’s approach to data. By the end of the session, you’ll be able to integrate the principles directly into your charity. Here are the four principles Jang will cover:

• Principle 1: All supporters differ: Managing supporter heterogeneity
• Principle 2: All supporters change: Managing supporter dynamics
• Principle 3: All competitors react: Managing sustainable competitive advantage
• Principle 4: All resources are limited: Managing resource trade-offs

Click below to book your place and change the way you use data!

 

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How to master grant funding

 

Grant expert and Director of Get Grants, John Ellery, explores the process of grant funding, focussing on the core challenges faced by charities. John will cover, many among other things, the importance of ‘being fundable’, the right funders for you to approach, how to make an application stand out in a crowded field, and tips to increase your chance of success.

 

The session includes a Q&A at the end and will cover, among so many other things:

• How to find the right funding opportunities
• The best way to craft compelling proposals
• The tricky question of eligibility
• The role of artificial intelligence (AI) in grant-funding
• How to cut through the noise

Click below to book your place and improve your success rate!

 

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Working smarter with AI: A practical introduction

 

AI Innovation Lead at Twinkl, James Shamsi, introduces generative AI, explores the opportunities and risks, and shows you exactly how AI can save you time, reduce costs, and unlock capacity. You will see real-world use cases from fundraising, marketing, operations, and service delivery, along with frameworks that you can simply copy and adapt. Attendees will leave with a checklist to start using AI effectively the moment the masterclass ends.

 

The session includes a Q&A at the end and will cover, among so many other things:

• An introduction to generative AI in clear, non-technical terms
• How you can genuinely use AI in everyday charity work
• Real examples of AI in practice, with simple instructions
• The main risks of AI and how you can manage them
• The core opportunities and effective areas of implementation

Click below to book your place and boost the use of AI across your organisation!

 

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Design high-impact emails to increase donations

 

Elizabeth Carter, Email Marketing Manager at Charity Digital, shows you how to design email campaigns that are not only visually engaging but also accessible to all audiences – including people with visual disabilities. You’ll explore how to increase email open and click-through rates with better email design.

 

The session includes a Q&A at the end and will cover, among so many other things:

• Best practices for clean, effective email design
• How to make your emails screen reader-friendly
• Tips for colour contrast, alt-text, and keyboard navigation
• Common design mistakes that limit impact – and how to fix them
• Best tips for call-to-actions (CTAs), and colour schemes and branding

Click below to book your place and improve your click-through and open rates!

 

Book your place