Partner success story: The NCSC

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Charity Digital has been working with the National Cyber Security Centre (NCSC) for many years, providing articles, podcasts, webinars, workshops, and videos. The partnership has provided the charity sector with tons of helpful guidance, advice, templates, and training on cyber security.

Charity Digital recently decided to ask partners about their experience working with us. Below is the NCSC’s response, detailing key results from their campaign, the overall impact, and much more.

Why did you choose Charity Digital?

NCSC: Charity Digital are a charity, so they understand the sector, the challenges that charities face, and the nuances around how charities operate.

The Charity Digital team comprises experts from content writers to digital specialists, meaning the cyber security content presented to audiences is both engaging and accurate.

Charity Digital appreciate the two angles the NCSC are approaching the campaign from: providing the pro-active steps and tools for charities to improve resilience, but also looking to influence change at a strategic level; helping charities to evolve how they consider cyber security in everything they do.

What were some of the key results from the campaign?

NCSC: Firstly, the workshops: Cyber Exercising and Cyber Essentials. Due to the longer durations (two hours), it was important to ensure the topics were relevant and interactive. Both workshops were over-subscribed and very well-received, with the ability to speak to an expert direct and achieve an outcome at the end of the session clearly being something the audience valued. The planning and pre-production calls ensured the sessions ran smoothly and speakers from the NCSC were well-prepared.

Second, webinars: the NCSC achieved 200 views for the first webinar and 189 for the second. Attendees were highly engaged during the live calls and the on-demand options were very popular. The webinars offered the kind of evergreen content that viewers could watch in 12 months and still find relevant.

What was the impact of the campaign for NCSC?

NCSC: The campaigns generate a greater awareness of the NCSC. People at the #BeMoreDigital Conference 2023 visited the stand having seen the NCSC feature in various parts of the campaign, prompting them to find out more about cyber security.

The campaign also helped charities identify the NCSC as somewhere to access help and guidance. In an online world where charities are increasingly using digital services, it’s important that charities know where to access the tools and services they need to help strengthen their cyber security.

The campaign achieved the aim of helping charities to think more about cyber security and taking logical next steps – however big or small – to improve their resilience to cyber attack.

For those charities who have had exposure to NCSC through the campaign, they know they can now come to the NCSC for elements of cyber support, such as staff training, Active Cyber Defence (ACD) tools, general guidance and advice, Cyber Essentials, or to report an incident.

There has been an increase in sign-ups to the NCSC ACD tools over the past few years within the charity sector, partially as a result of the campaign. And, finally, charities of all sizes are viewing NCSC guidance and downloading resources like the Small Charity Guide and Charity Sector Threat Report.

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What in particular did you like about working with Charity Digital?

NCSC: The campaign was very thorough and varied. There’s an offering for all Charity Digital customers, ranging from a deep dive Cyber Essentials workshop through to tools listings on  newsletters or educational written pieces.

With a shared appreciation of how fast technology evolves, Charity Digital have worked closely with teams at the NCSC to ensure that content is produced in a way that on-demand webinars or articles, are going to be helping charities for many months, if not years. The messaging is consistent and based on some standard principles for cyber security that are not likely to change as fast.

Would you work with Charity Digital again in the future?

NCSC: Yes.