Product Giving Alliance Supports Charities Amidst COVID-19

The Product Giving Alliance was launched in May 2020 and unites four charities: Charity Digital, FareShare, In Kind Direct and International Health Partners. The aim of the alliance is to make supporting communities the easy option for companies, manufacturers and retailers.

As COVID-19 took hold across the world, the Alliance has provided digital support and training, food, essential consumer goods and medical supplies worth almost £60m to charities in the UK and overseas already this year.

The Product Giving Alliance provides a single solution for any business wanting to use their goods and services to benefit society. Together, Alliance members have provided digital support to 175,000 charity professionals, 36m meals, 3.5m medical treatments, and 5.9m handwashes since March.

Donations of food, medical supplies, hygiene and cleaning products, software and specialist support have never been more in demand for frontline charities. Research by Alliance members indicates this need will remain high in the aftermath of the crisis, when more people will face financial hardship, and charities will be under increased strain. The crisis has redefined “vulnerable” for many, and people will struggle this summer to manage tighter household budgets and keep loved ones safe, fed and connected. The need for charities and the practical support they provide has never been greater.