Top tips to keep your fundraising goals front of mind during digital transformation

Back in November 2019, we hosted our first ever virtual conference: Digital Fundraising Day. A range of charity leaders and digital experts joined us in conversation for a programme of webinars, podcasts and videos highlighting the present and future importance of digital fundraising for charities. With over 1,000 online attendees from charities of all sizes, it was an inspiring day of learning, sharing and insight.

In the wake of COVID-19, the importance of these conversations has only increased - which is why we’ve been re-releasing some of our content from the day for those of you who couldn’t make it. We hope this content will give charities valuable advice, skills and knowledge to help them move forward and excel in their digital fundraising journeys throughout COVID-19 and beyond.

The increase in charities operating digitally is a great thing, however the recent pressure on charities to digitally transform with speed has been immense. Many organisations have been forced to be agile in digital adaptations that might otherwise have taken years, perhaps never have happened at all.

With the pressure on charities to adapt so suddenly, and the vital need to continue donations, it can be very easy to fall into the trap of buying new technology as a solution to your problems without figuring out your strategy first. Understanding how this technology fits into your fundraising strategy and why, is key to reaping its rewards and fulfilling your fundraising goals.