Our latest Digital Fundraising Day re-release delves into how charities can gain true value from the technology they use in order to fulfil their digital fundraising goals.
Back in November 2019, we hosted our first ever virtual conference: Digital Fundraising Day. A range of charity leaders and digital experts joined us in conversation for a programme of webinars, podcasts and videos highlighting the present and future importance of digital fundraising for charities. With over 1,000 online attendees from charities of all sizes, it was an inspiring day of learning, sharing and insight.
In the wake of COVID-19, the importance of these conversations has only increased - which is why we’ve been re-releasing some of our content from the day for those of you who couldn’t make it. We hope this content will give charities valuable advice, skills and knowledge to help them move forward and excel in their digital fundraising journeys throughout COVID-19 and beyond.
The increase in charities operating digitally is a great thing, however the recent pressure on charities to digitally transform with speed has been immense. Many organisations have been forced to be agile in digital adaptations that might otherwise have taken years, perhaps never have happened at all.
With the pressure on charities to adapt so suddenly, and the vital need to continue donations, it can be very easy to fall into the trap of buying new technology as a solution to your problems without figuring out your strategy first. Understanding how this technology fits into your fundraising strategy and why, is key to reaping its rewards and fulfilling your fundraising goals.
For this webinar, we’re joined by digital transformation experts, Trillium, who discuss why a solid strategy and culture should come before new technology. It is all too easy to lose sight of goals and targets when trying to implement big and potentially overwhelming changes. But, ultimately, prioritising strategy and people will allow your charity to effectively solicit donations and reach your fundraising goals.
Both Gavin Pollock (Co-Founder and Director) and Alan Perestrello (Co-Founder and Director) from the Trillium team informatively take you through the top tips for ensuring your fundraising goals remain front of mind amidst digital transformation. Their tips can equip your charity with the understanding and knowledge to ensure your strategy is focused on achieving you’re fundraising objectives. They discuss how really understanding the technology you’re using, how it will work for people and how it will work with your fundraising strategy is key to achieving your goals and to successful digital fundraising.
Click here to access our other webinar re-release from Digital Fundraising, ‘A step-by-step guide to using social media to raise more funds’. Watch this space for more to come!