Want to drive more donations? Get to know your audience
With more ways than ever before to engage with supporters, funders, and beneficiaries, digital marketing is evolving beyond the traditional methods of social media, email marketing and paid advertising.
We’ve teamed up with digital tech experts Acquia to bring you a webinar that highlights how any charity can increase their fundraising with digital marketing 2.0. We’ll be taking a look at the digital tools you can use to better understand your donors - what their interests are, when and how they like to donate and how they like engaging with your charity.
What you’ll learn:
- Learn from leading UK charities who are using digital tools to win at fundraising
- Leverage personalisation to gain user insight and increase web conversions
- Understand your audience through targeting and segmentation
- Support and enhance user journeys