Charity Digital Academy: How to master email marketing

Email marketing is one of the best ways to attract donors, raise funds, raise awareness, and highlight the impact of your charity. It is, in the simplest terms, an indispensable part of your marketing toolkit. There are 4.5 billion email users worldwide and research suggest two-thirds of marketers believe email provides the best ROI.

This course aims, in just three hours, to boost your email marketing. The course provides a hands-on approach, showing charities the basics of email marketing, the best platforms, strategies for effective list-building, the importance of segmentation, tips and tricks for crafting effective emails, the best way to write a subject line, the virtues of personalisation, and so much more.

The session explores barriers and boundaries that charities face. It shows you how to avoid email marketing traps such as spam filter, the various legal considerations and the best routes to compliance, the tedious tasks that are ripe for automation, how exactly you can start email automating, and more. Basically, in three hours, you’ll learn to be a whizz at email marketing.

Who the course is suited to:

The course is perfect for charity professionals that send, and are looking to send, emails as a regular part of their role, and those hoping to improve their marketing capabilities. You don’t have to be an expert to join. The course provides a safe space to ask questions so please come with lots prepared! Our welcoming presenter will explore real-world examples from across the sector.

Tickets cost £95 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Detail about the sessions:

Session 1: The fundamentals of email marketing (80 mins)

• An introduction to the basics of email marketing
• Strategies for effective list-building
• How to keep lists clean and effective
• Spam and how it affects bounce rates
• The importance of segmentation
• GDPR & Privacy
• Automation and how to use it

Short break (20 mins)

Session 2: How to craft and optimise your emails (80 mins)

• How to craft a great marketing email
• The best subject lines – and how to write them
• Why you should aim for personalisation
• How AI might feature in your emails
• Tips to wrap up
• Overview of different email marketing platforms

The event is delivered by Elizabeth Carter, Email Marketing Manager at Charity Digital. Elizabeth has worked in the charity sector for more than 25 years working as Project Coordinator in several organisations and in fundraising. For the last 15 years she has been working with non-profits, helping them to improve their email marketing. Attendees will have time during the event to ask Elizabeth questions and have access to follow up email Q&A with Elizabeth after the event, so we can address any specific questions.

Tickets cost £95 + VAT. To purchase this course, click "add to basket" in the bottom right corner.

Please note: Registration will close at 5pm on the 13th December 2024. Registration will not be available after this time.