Charity Digital Workshops: Transform and thrive in 2024
Welcome to Charity Digital Workshops!
On 21 March 2024, we will be hosting a myriad of in-person workshops with the aim of giving charities tools and skills to tackle the most important challenges facing charities in the coming year. Our workshops provide skills-building exercises, case studies, practical advice, expert guidance, and much more, ensuring your charity is ready to confront 2024. The event will take place at Resource for London.
The workshops aim to help you transform and thrive 2024 within four key areas:
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Fundraising
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Marketing
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Strategy & Leadership
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Artificial Intelligence
This unique gathering, designed for senior charity professionals and leaders, is a prime opportunity to delve into the potential of digital in the sector to overcome operational challenges.
How the event will work
Charity Digital Workshops comprises of eight workshops, divided into four streams, to address the four topic areas. There will be two workshops per theme, as below.
Time |
Timings |
Seminar Room 2 |
Seminar Room 3 |
Morning |
Session 1: 9:30 - 11 15 minute break Session 2: 11:15 - 12:45 |
Marketing 1: Data with Purpose: Getting started with your AI strategy |
Fundraising 1: Forging a way forward for Fundraising |
Marketing 2: Budget friendly social media strategies for charities |
Fundraising 2: Fundraising your way through a cost of living crisis |
||
Afternoon |
Session 1: 13:15 - 14:45 15 minute break Session 2: 15:00 - 16:30 |
Artificial Intelligence 1: Charities and AI: What do we need to learn from each other? |
Strategy & Leadership 1: How to increase revenue with quality data |
Artificial Intelligence 2: AI in action - making it work for you |
Strategy & Leadership 2: Leading your charity to a resilient online future |
The ticket
The cost of the ticket is £25 (excluding VAT). This ticket grants one person entry to the two workshops in the selected theme.
Eligibility
To ensure that your attendance at Charity Digital Workshops is fruitful, please note that the content will target people who fit the following criteria:
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C-level, Heads of department, or directors with a decision-making power
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Charities with an income of £1m+
Please only purchase a ticket if you fit these criteria. As the workshops will contain interactive elements, including people in similar positions will enable the discussions to be more productive.
If you have any questions please email events@charitydigital.org.uk or contact us on LiveChat!
WORKSHOPS SCHEDULE
iRaiser: Fundraising your way through a cost of living crisis: Maximising opportunity to maintain revenue in challenging conditions
Given the cost of living crisis, charities are struggling to maintain revenue levels as traditional donor audiences tighten their belts. Diversifying ways of working, including products and channels, can boost efficiency and grow revenue. We will roleplay as imaginary charities faced with tough choices, and work out ways of identifying and implementing opportunities.
The aim of this workshop is to learn techniques and share tools that help charities to analyse audiences and grow their activity. he workshop will focus on analytics and media, and how they relate to product development. We want to find ways to increase income while spending less.
Champion Fundraising: Forging a way forward for fundraising
When thinking about diversifying fundraising, it can be difficult to know which path to take. This session will explore the topics, tools, key considerations, realities and risks that can inform decisions for your charity on why, when and how to diversify your fundraising.
The aim of this workshop is to build confidence and clarity in deciding what fundraising options to pursue. Attendees should gain a deeper understanding of what goes into building success within different fundraising specialisms/products. You will get clarity around fundraising aims, objectives and direction of travel, and when and why to say no to a fundraising idea. Champion Fundraising will share useful planning tools and resources.
MARKETING - Morning session
Salesforce: Data With Purpose: Getting Started with Your AI Strategy
Join us for an insightful session focused on unleashing the power of data and AI to power your mission.
Attendees can expect to:
- Understand the significance of integrating and interpreting diverse data sources within their organisation.
- Gain insights into the signals conveyed by supporters, stakeholders, and volunteers, and their impact on their organisation’s strategies.
- Learn practical approaches for harnessing trapped data and use for informed decision-making.
- Navigate beyond the buzz surrounding AI to grasp its practical implications for success.
- Understand how Generative AI tools can inform strategic processes.
- Gain clarity on selecting AI tools aligned with their organisation’s mission and goals.
Media Trust: Budget-Friendly Social Media Strategies for Charities
Discover low-cost ways to boost engagement and reach new audiences on social media.
The aim of the workshop is to give participants some practical, quick-to-implement strategies and tactics to get more from their social media activity, without having to spend more money!
Attendees can expect to learn:
- How to prioritise where to spend your time and budget
- To identify free digital tools and platforms to make your job easier
- Strategic and time-saving content creation techniques that are sustainable
STRATEGY & LEADERSHIP - Afternoon session
The NCSC: Cyber support for senior leadership teams
Throughout this workshop, the NCSC will provide guidance and tools to support senior leadership teams, to help them effectively lead on cybersecurity in their organisation. They will be using guidance and provide clear takeaways and toolkits on cyber governance.
This workshop aims to help charity leaders understand how successful governance of cyber security, embedded throughout an organisation, can improve resilience and business continuity across its people, systems, processes and technologies.
This workshop will explore the threat landscape facing charities today, what charity leaders need to know to manage cyber security effectively, the tools and knowledge which exists to support them and their teams, and the next steps they could explore to help improve their charity’s resilience. This session will include interactive and discussion-based elements.
Experian: How to increase revenue with quality data
In this session, Experian will empower you with a better understanding of data quality and how this links directly to your charity’s success. From protecting your organisational reputation, improved fundraising efforts, and optimised GiftAid revenue, they will show you why Data Quality needs to be embedded throughout your charity.
Attendees can expect to learn how to unlock success through strategic data management in nonprofit operations.
In order to make the most of this workshop, attendees should consider having “Data Quality Healthcheck” to profile your data and determine the accuracy, completeness and uniqueness of your records. If you’re curious about the kinds of data errors or anomalies that could be lurking under the surface, a data quality healthcheck is the best place to start. You will have a clear view of any errors that need to be addressed.
ARTIFICIAL INTELLIGENCE (AI) - Afternoon session
We and AI: Charities and AI - What do we need to learn from each other?
As the hype around Generative AI continues, we explore what benefits it has yielded for the charity sector, how to approach ethical decision making about the use of AI, and how charities are thinking about the impact of AI on their users and communities.
This workshop will provide a framework for reflection on what has been learned about how charities can respond to the opportunities and challenges of AI, by learning from experience across the sector.
Attendees will learn from peers about their responses to AI opportunities and challenges, and have the opportunity to work on solutions together. They should leave with confidence to challenge AI narratives and build a strong view of AI for their organisation.
This workshop is for anyone involved in either strategising about, or operationalising AI in their organisation. If you are involved in your organisation’s response to the AI landscape, or involved in how your organisation uses AI, this is a chance to share challenges and develop insights with peers.
CAST: AI in action - Making it work for you
In direct response to the key insights from our recent social sector survey on AI, this interactive workshop will explore:
1) how AI can help create efficiencies in your day-to-day operations and service delivery.
2) how you can start experimenting with your team today.
We’ll delve into practical use cases of AI to enhance productivity, sharing experiments from across CAST and our wider network, and provide you with some useful approaches to help you be more confident in ethically harnessing the benefits of AI.
This workshop will provide you with the practical tools, inspiration, and confidence to experiment ethically with AI in your own organisations, and clear next steps to continue learning and engaging with peers on this topic.
Attendees will:
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Gain valuable insights into prevailing attitudes towards AI in the charity sector
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Discover practical examples showcasing both the potential and limitation of generative AI to drive efficiencies
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Explore approaches and resources to help them start experimenting responsibly with AI
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Be confident in making ethical and informed choices about AI