Charity Digital Academy: Supercharge your use of social media
This event is now sold out. Click here to join the next date of this course on the 25th March 2025!
The landscape of social media is growing increasingly complex. Legacy platforms such as Facebook, Instagram, and X seem to constantly change their offerings and shift functionality. New platforms arrive every week, perpetually touted as the next big thing, perhaps even commanding time and resources, then fade into irrelevance. It can prove difficult to navigate the social landscape, to find the platforms that suit your organisation, to identify the best demographics, to maximise return on investment.
This course aims, in just three hours, to supercharge your use of social media. We’ll explore how you can pick the right platforms for your charity and how to know whether you should invest, or divest, in other platforms. We’ll show you how to increase social media engagement, how to extend your reach, and how to ensure you target the most rewarding demographics.
We’ll delve into artificial intelligence (AI). The session will show you how AI can onboard new donors and increase donor lifetime value (LTW). On top of that, the session will explore ways to use AI for content creation, social media analysis, donor segmentation, and auditing your current work. The session, in simple terms, will revolutionise your use of social media.
Who the course is suited to:
The course is perfect for charity professionals involved in the use of social media or responsible for improving social media. You don’t have to be an expert to join. The course is a safe space to ask questions of the presenter and explore real-world examples from across the sector.
Tickets cost £95 + VAT. To purchase this course, click "add to basket" in the bottom right corner.
Detail about the sessions:
Session 1: Everyday uses of social media
- How to choose and get the most out of different platforms
- How to choose the right strategy for each platform
- The best ways to reach new audiences
- The best ways to drive engagement
- Methods for boosting ROI from social media
- Methods of reaching new donors, ambassadors, and volunteers from social media.
Break (20 mins)
Session 2: Using AI to boost social media
- How AI can help with your content creation
- How to use AI to audit your social media accounts
- How AI can help you to AB test new strategies
- Using AI to optimise your social posts
- Using AI to continually improve your strategy and campaigns.
Tickets cost £95 + VAT. To purchase this course, click "add to basket" in the bottom right corner.
Please note: Registration will close at 5pm on the 6th December 2024. Registration will not be available after this time.
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