Generative artificial intelligence (AI) was the tech talking point of 2023. And it will prove the talking point of 2024. The tech has boomed, particularly around content creation. Everyone is suddenly turning to ChatGPT, Bard, Scribe, Dall-E2, and other platforms for quick and easy words and images.

But there is a slight problem. Generative AI content is not very good. Or, worse, it is factually incorrect, perhaps even unethical. We are witnessing the bandwagon effect, with everyone using AI for everything, with little thought around mindful production, accuracy, and quality control.

Our webinar supports the responsible use of generative AI. We cover the ethics of generative AI and show you how to mitigate risks of introduced bias and copyright issues. We explore accuracy and demonstrate how to ensure outputs are up-to-date, authentic, and correct. And we look at quality and explain how effective human oversight can produce edifying and engaging generative AI content.