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We explore how to report back to funders efficiently and effectively with grant fundraising reports
Grant fundraising is often the cornerstone of charitable funding, especially for small charities. Data published on the 360Giving Data Standard showed that 77% of grant recipients had an income of less than £1 million.
If charities are awarded a grant from a trust or foundation, it is likely to come with a requirement for reporting. Funders are set up with goals or aims and reporting helps them to assess whether these goals are being met by the organisations they’re funding.
Reporting back to a funder is how your charity can demonstrate the impact of the work the grant has funded on the people or place that you serve. If the impact has been positive, this could also put you in a good position for receiving support again, depending on the funder requirements.
Many charities find grant reporting frustrating and time consuming. The Institute of Voluntary Action Research has developed principles for grant-making organisations to help streamline the process. They say that funders should:
Explain why they have awarded a grant
Ask only for the information they need
Explain how the information will be used
Be clear about what sort of relationship they hope to have with the charity
Provide regular feedback
Work with charities on what grant reporting will involve, with a commitment not to change these requirements.
Charities awarded funding, and feeling unclear on any of the points above, should feel confident trying to get some clarity from the funder. It will make reporting far easier and again, increase the likelihood of support continuing in the future.
It’s important to be clear from the start on what reporting is required by the funder and what should be included.
Here are some general tips on how to create reports that help meet funder requirements and increase your chances of being funded again.
Figure out right from the start how you’re going to provide evidence of your impact. It’s important to be clear about who or what the work you’ve been funded to do is serving. This should have been clear in your application, so refer back to it to make sure you address how the work has helped each group or place.
Think carefully about what mix of qualitative and quantitative analysis could help you to tell the story of your goals, the people or places you hoped to support and how your work has created change. The methods you hope to use for analysis should be planned in advance of the project so you can embed them in the way you work.
When it comes to quantitative or data-based reporting, try to focus on data that demonstrates the impact you’ve made, not just the quantity of work you’ve delivered.
Think about how you can tie in the results of your work with the broader context of research in your area of work to show how this programme or project fits in and contributes.
Consider using data visualization techniques to make the statistics in your reporting pop on the page. You could use charts or infographics to help bring your reporting to life.
Remember to consider and plan for qualitative data analysis too. Encourage a practice of evidence gathering throughout the programme to capture testimonials, stories, images and even video. With the correct release forms in place these could also be used for press releases, case studies, annual impact reporting, fundraising appeals and more.
Funders don’t expect everything about your programme or project to be perfect. Trying and failing is part of the learning process. If you’ve tried something that hasn’t been effective, they will expect that you share that and provide some analysis and data on why and how you will approach the same goal differently in the future.
Stay on top of the financial details so that you can demonstrate how you have spent the grant. This is something to be aware of throughout the project so that you don’t overspend and find that you’re unable to complete the work.
Once you have collected all the data and evidence you can and gathered all of the information required by the funder for the report, sit with it for a little while and consider:
What is the key takeaway that you want the funder to leave with? Start by drafting that as a one line summary of your impact.
How does this piece of work fit into your organisation’s theory of change and the wider movement for change on the issue you work on?
What is the best way to weave together the data and evidence you’ve gathered into a compelling narrative to take the funder through the story of your work?
The answers to these questions, along with the reporting requirements from the funder, form the basis of your report.
Follow-up questions for CAI
How can charities effectively balance qualitative and quantitative data in reports?What strategies improve clarity when communicating grant impact to funders?How should charities document and report project challenges or failures?What financial tracking methods best ensure accurate grant expenditure reporting?How can storytelling enhance the presentation of grant-funded project outcomes?Our courses aim, in just three hours, to enhance soft skills and hard skills, boost your knowledge of finance and artificial intelligence, and supercharge your digital capabilities. Check out some of the incredible options by clicking here.