The coronavirus pandemic has prompted the Access Group to reduce the price of its NFP Ad Grant application and create a dedicated CRM tool for charities.
The Access Group has reduced the price of its tool to help charities better manage Google Ad Grants, developed by the search engine to help the voluntary sector raise their profile online.
Its Access NFP Ad Grant application is usually priced at £185 a month but is being offered at £99 for the first year.
The discount has been put in place to help charities manage their fundraising and communications amid the coronavirus (Covid-19) pandemic.
In addition, Access has developed a customer relationship management (CRM) system to offer additional support around the outbreak. Called Access NFP CRM it is a cloud based system designed for small and medium charities to create a database of supporters, manage and track communications, process donations and produce activity reports.
Access NFP CRM is also being made available for £99.
Access will be offering the first two months cost free of charge on both its CRM and Google Ad products, the group has confirmed.
“With the urgency presented by such unprecedented lockdown measures in the UK, we’ve introduced this new CRM and Ad Grant pricing model to help charities continue to function effectively and carry on their vital operations, with new tools under their belts,” said Simon Baines, Managing Director, Not For Profit and Education at The Access Group.
Benefits of CRM systems
Last month Charity Digital produced a guide looking at CRM systems and their benefits to charities. Charities using CRM software can see donor contribution growth of at least 20 per cent. Around eight of ten charities that use CRM systems say that these tools save them time and increase their income.
CRM systems are commonplace among large charities but their use among small charities is much lower. Only around a third of charities with an income of between £10,000 and £100,000 use a CRM system and only around one in ten micro charities, with an income of under £10,000, use one.