An extra global day of giving is to take place next month amid a substantial income drop for the charity sector.
An additional Giving Tuesday event is to be staged this year to support charities across the world affected financially by the coronavirus pandemic.
Its usual November or December date is timed for the Tuesday after Thanksgiving and discount day Black Friday in the US.
But this year on May 5 an additional “global day of giving and unity” is being added according to organisers.
The UK arm of the event is run by Charities Aid Foundation and takes place in around 60 countries worldwide. Organisations involved globally include the World Health Organisation and the Bill and Melinda Gates Foundation.
It is estimated that the UK charity sector will lose £4.3bn in income over the first 12 weeks of the government’s lockdown due to the pandemic.
The US voluntary sector is being similarly affected. A Charities Aid Foundation of America (CAF America) survey this week found that almost all (97 per cent) charities have been negatively impacted by the coronavirus (Covid-19) outbreak.
Around four out of ten (42 per cent) provide direct support to pandemic affected communities and are facing a steep decline in contributions and increased costs, added CAF America.
We’re launching #GivingTuesdayNow - a global day of giving and unity that will take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19. t.co/dsYpyUz9Tx pic.twitter.com/IQDE5VuwIg— GivingTuesday (@GivingTuesday)
“As a global community, we can mourn this moment of extreme crisis while also finding the opportunity to support one another. We each have the power to make an impact with acts of generosity, no matter how small, and to ensure the sustainability of organisations and services that are crucial to the care and support of our communities,” said Asha Curran, CEO of GivingTuesday.
“#GivingTuesdayNow is a chance for us to stand united and use grassroots generosity to show that we are all in this together, beginning to end. Even as many face financial uncertainty, generosity is not about size. Every act of kindness is not only a beacon of hope, it’s a critical act of civic and social solidarity.”
Increase in Visa donations
Giving Tuesday saw a substantial increase in card payment donations to good causes, according to evaluation of last year’s event.
The event last year took place on December 3 and saw £14.2m donated in the UK through card payments via Visa to charities’ platforms.