Birthday giving has been key to the recent growth in fundraising via the social media platform.
Fundraising on Facebook has reached the £1.6bn milestone, with around half raised through birthday gift giving. The social media platform has announced that total global fundraising for charities, personal causes and non-profit organisations has reached £1.6bn, with £803m raised through Facebook birthday fundraising. Celebrity fundraisers to use Facebook for birthday donations include TV chef Gordon Ramsey, who raised £26,000 for Great Ormond Street Hospital for his birthday last year. Manchester United’s Paul Pogba raised £7,360 for Charity Water to mark his birthday last year. In announcing the milestone fundraising figure, Facebook has revealed that 45m people worldwide have donated to or created a fundraiser on Facebook since it launched its fundraising tools in 2015. “It’s incredible to see our community mobilise around the causes they care about and raise billions for important projects worldwide,” said Anita Yuen, Head of Social Impact Partnerships Facebook. “Birthday donations now sit at the very heart of that activity and it’s heartening to see a growing trend for celebrating in a more meaningful way. Over the past few years, Facebook has become a really powerful tool for fundraising, helping charities cross borders and reach supporters no matter where they are in the world.”
Meanwhile Breast Cancer Care has raised more than £1.8m via Facebook and Alzheimer’s Society has raised £1.2m. Cancer Research UK has raised almost £6m through Facebook’s fundraising tools over the last year alone. “Our aim is to see three in four people survive their cancer by 2034, but we can’t do that without the support of our partners, and people across the UK who decide to raise money for us,” said Nicola Smedley, Director of Individual Giving at Cancer Research UK. “It’s great to see innovative, new technology like this that makes it easier for people to donate, in a way that suits them.” David Hunt, Assistant Director of Digital at Breast Cancer Care and Breast Cancer Now, added: “Facebook Fundraisers have allowed us to raise a tremendous amount through our online community of supporters, and offer a safe and easy way for them to do so." “We are delighted and very grateful that through this platform our supporters have donated an incredible £2.6m to help support our life-changing work for people affected by breast cancer.”