Charities failing to use a wide range of digital platforms

Our survey with @Media_Trust revealed 53% of respondents said one of the biggest challenges is delivering more digital content like films, vlogs and infographics. We have produced this guide on filmmaking for charities 🎥 🎬 t.co/zc7ohAU7UM

— CharityComms (@CharityComms

Our survey with @Media_Trust revealed 53% of respondents said one of the biggest challenges is delivering more digital content like films, vlogs and infographics. We have produced this guide on filmmaking for charities \uD83C\uDFA5 \uD83C\uDFAC https://t.co/zc7ohAU7UM

— CharityComms (@CharityComms) April 7, 2020

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The main three barriers for charities to improving their digital capability are cost, lack of in-house skills and not having enough time. In addition, 28 per cent said their audiences are not on social media.

Seven out of ten respondents that took part are small charities and a fifth work in the health sector.

One respondent said: “We want to build our website to support members, but all funds are on hold or cancelled.”

Another said: “Most of our face-to-face customers do not have or cannot operate digital services.”

Webinars, shared resources, online training and online guides are cited by charities as the main support they need to develop their communication during the pandemic.

Almost all of those surveyed said they wanted access to pro-bono and volunteer communications support.

Charity Comms support includes a Filmkit for charities on using video.

“Now, more than ever, charity communications matter,” states Charity Comms and Media Trust’s survey report.

“But for many of us, the knock-on effect of COVID-19 has created new and unexpected challenges as well as fears over our short and long term survival.

“It’s our job as charities to find ways to navigate these challenges effectively and strategically in order to keep delivering the best services we possibly can to our beneficiaries at this crucial time while continuing to get key messages out to donors and volunteers and engage with other stakeholders.”