The BigGive’s online matchfunding campaign is asking those forced to homework to donate the money they would have spent on travelling to help charities support pandemic affected communities.
Online fundraising platform the BigGive has launched a match funding campaign to help raise money for communities affected by the coronavirus outbreak.
A central push is via social media through #DonateYourCommute, with the Big Give encouraging those who are forced to home work due to the pandemic to donate their daily travel costs.
The first £200,000 raised will be doubled through match funding provided by the Reed Foundation and the Reed Family.
The campaign launched on Thursday and by Friday morning more than £88,000 had been raised.
The money is being donated to the National Emergencies Trust (NET)’s fundraising appeal that will see funding distributed to charities and community groups helping those affected by the coronavirus.
We have launched an #Covid19EmergencyAppeal with the @NatEmergTrust to help those most affected by Covid-19 across the UK. As most of us are working from home now, we are asking you to #DonateYourCommute and your donation will be doubled. t.co/pAzsYi2ETa— The Big Give (@BigGive)
We have launched an #Covid19EmergencyAppeal with the @NatEmergTrust to help those most affected by Covid-19 across the UK. As most of us are working from home now, we are asking you to #DonateYourCommute and your donation will be doubled. https://t.co/pAzsYi2ETa— The Big Give (@BigGive) March 19, 2020
Sir Alec Reed, the philanthropist who founded The Big Give said: “Never in my lifetime has the UK faced a health crisis of this breadth and scale, requiring us all to think and do things differently, rallying around our communities. The coronavirus will have a huge impact on so many families; their lives and businesses alike.
“I hope that this match funding appeal will inspire those that are able to give to do so, encouraged by the concept that their donation could be doubled to support the people and communities that have been hit hardest by the virus.”
The Chairman of the National Emergencies Trust, Lord Dannatt, added: “The outbreak of coronavirus is a global and national emergency, with many people suffering, not just from ill health but also from the economic and social impact. This is why we are delighted to be partnering with The Big Give for our Coronavirus Appeal, so people who need it can get support as quickly as possible.
“The launch of the matching fund campaign will provide a further boost to our donations pot and hopefully encourage people to be as generous as possible.”
Via social media the hashtag #Covid19EmergencyAppeal is also being used alongside #DonateYourCommute.
Already members of the public who are donating are helping to promote the campaign via social media.