Pennies is using Facebook to promote its fundraising campaign in aid of National Emergencies Trust and NHS Charities Together.
Digital charity box provider Pennies has launched a fundraising appeal to support two major charity initiatives helping communities impacted by Covid-19.
The micro-donations platform ˚has launched the fundraising push on Facebook and estimates that just 35p a week from each adult with a bank account could raise £1bn for charity.
The campaign has so far raised nearly £3,000 of its £10,000 target for the National Emergencies Trust and NHS Charities Together. The money will be split equally between the two charities.
"We are seeing record levels of consumer generosity in ecommerce, and its clear that – especially as we self-isolate – we want to come together as a community and make a difference where we can,” said Pennies Chief Executive Officer Alison Hutchinson.
“In response to the consumer demand, we felt launching a campaign right now, in this way, was important to offer the public a way to give a little as they keep in touch with friends and family online.”
Pennies has raised £23m for around 600 charities through more than 92m small change donations over the last decade. It is partnered with a number of retail and hospitality brands across the UK and Ireland including Boots, Screwfix and Dominoes.
Money raised so far
The National Emergencies Trust has handed £12.5m to food banks and distribution services supporting communities affected by the pandemic, since launching last month. In total £25m has been pledged to the appeal, with a further £20 in match funding promised by the government. This weekend it announced that the Duke of Cambridge has become a patron of the fundraising push.
Meanwhile, NHS Charities Together has raised more than £26m. This includes £2.6m from the virtual Grand National earlier this month. This was screened on TV using random number generator technology to pick the winner.